- Hardcover: 585 pages
- Publisher: Bantam Doubleday Dell Publishing Group; First Edition edition (1 Nov 1990)
- Language English
- ISBN-10: 0553057766
- ISBN-13: 978-0553057768
- Product Dimensions: 23.6 x 15.5 x 4.6 cm
- Amazon Bestsellers Rank: 594,320 in Books (See Top 100 in Books)
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Synopsis
A study of power in the 1990s and beyond traces the shifting global power structures and describes how the very definition of power has changed in mod times.
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18 reviews
27 of 27 people found the following review helpful
the book which clarifies the dynamics of the modern world
4 Jan 1999
Format:Mass Market Paperback
Simply, the most comprehensive and clear view of the possible future I have ever experienced. I read the book in 1992 after having it sit on a bookshelf and collecting dust for over a year. I waited too long! This is one of the most powerful studies of the future which we are now experiencing. Many of the phenomena taking place around us are foreshadowed in this comprehensive and easy to read volume by Heidi and Alvin Toffler.
Clearly, they have looked into the future and given us a road map through which to navigate the post cold war information society which has grown like a virus out of control.
From economic boom (unparalleled post world war II economic expansion) to the rise in religious fanaticism and terrorist activity (including domestic terrorism as witnessed by the Federal Building, the World Trade Center and the attacks on numerous women's health clinics)to the acceleration of the information-communications driven economy ( the internet and its impact on wealth creation was no surprise to Powershift readers).
While many of the things that are foretold in this volume have come true, the open ended nature of those things is what makes reading this now so compelling. The advice and knowledge to be gained here is still valid. We are only in the top half of the first inning but the runs are being scored like mad!
This book serves as a great underpinning of understanding of the dynamics of the new world. Read this and you will be fascinated and energized by the possibilities of the future. The reading is easy and the writing is tight enough to give you the basic ideas and to allow your imagination and view of the future take flight.
29 of 32 people found the following review helpful
One of Five Really Core Books on Information Age
8 April 2000
Format:Mass Market Paperback
Alvin augments our vocabulary with terms like "info-warrior", "eco-spasm", "super-symbolic economy" and "powershift." He examines the relationship between violence, wealth, and knowledge and concludes that an entirely new system of wealth creation is emerging, as well as entirely new approach to information dissemination that places most of our command and control, communications, computing, and intelligence (C4I) investment in the dump heap with the Edsels of the past. He anticipates both the emergence of information wars at all levels, and the demise of bureaucracy. He cautions us about the emerging power of the "Global Gladiators"-religions, corporations, and terrorists (nice little mix) and concludes that in order for nations to maintain their strategic edge, an effective intelligence apparatus will be a necessity and will "boom" in the 21st Century, with the privatization of intelligence being its most prominent break from the past.
9 of 9 people found the following review helpful
Still Valid After all these years
29 Oct 2003
Format:Mass Market Paperback
I was fortunate enough to have been given this book to read almost 15 years ago. I was unfortunate enough not to have taken full advantage of the information inside it. I basically predicted Walmart's advance using the lowly Barcode, and the current problems that we are experiencing in the middle east due to fundamentalism - not moslem fundamentalism or christian fundamentalism, fundamentalism as a result of our fear of the inevitable pace of change as it increases evermore. The book is still relevant and I find my self quoting it and Mr. Toffler in discussions with friends and family on world affairs.
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