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Technical Communication: "Powerful Proposals is the ideal book for people involved in business and academia..Whether you're writing a paper or writing a proposal, Powerful Proposals can give you that winning edge over others."
Product Description
Powerful Proposals gives businesses proven strategies for creating customer-centered documents that outshine the competition every time
Powerful Proposals goes beyond “This is what we do” documents and takes the reader step by step through designing sales-focused, individual proposals that highlight the firm’s tangible benefits to the client.
Contains invaluable information on creating effective executive summaries, writing themes, and generating the text, plus how to maximise graphics, callouts, and other visual elements.
Inside This Book
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews
Format:Hardcover
Good easy read and lots of good advice and tips. As far as proposal books go i really enjoyed this.
0 of 1 people found the following review helpful
Format:Hardcover
Writing a response to a Request for Proposal (RFP) may seem just like any other writing project, unless you know how technical and demanding the process can be. Successful proposals require a deliberate focused effort, especially when winning or losing a bid can mean corporate success or financial doom. Authors David G. Pugh and Terry R. Bacon do a solid job of presenting the challenges and processes involved in drafting winning proposals. They explain what happens before and after a proposal is submitted and even provide excerpts from winning proposals, timetables, review questions and team task assignments. The material is so solid that you'll wish for more war stories, but that omission does not detract from this valuable book. We highly recommend it and find it very useful for people and teams who want to write proposals that bring home the Bacon (and Pugh).
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
3 reviews
17 of 17 people found the following review helpful
Highly Recommended!
26 April 2005
Format:Hardcover
Writing a response to a Request for Proposal (RFP) may seem just like any other writing project, unless you know how technical and demanding the process can be. Successful proposals require a deliberate focused effort, especially when winning or losing a bid can mean corporate success or financial doom. Authors David G. Pugh and Terry R. Bacon do a solid job of presenting the challenges and processes involved in drafting winning proposals. They explain what happens before and after a proposal is submitted and even provide excerpts from winning proposals, timetables, review questions and team task assignments. The material is so solid that you'll wish for more war stories, but that omission does not detract from this valuable book. We highly recommend it and find it very useful for people and teams who want to write proposals that bring home the Bacon (and Pugh).
4 of 6 people found the following review helpful
A great start
12 July 2008
Format:Hardcover|Amazon Verified Purchase
This book has a lot of good information. I like how it goes through the process of proposal writing. For seasoned sales people there is not much new, but for someone new to selling it will be a great resource.
Comprehensive Book on Proposals
7 Dec 2011
Format:Hardcover|Amazon Verified Purchase
I've got quite a few books on proposal management/writing, and this is the best one in my opinion. I found it to be the most enjoyable to read, the most comprehensive, and the most resourceful. When I moved from managing proposals at a small company of 100 people to a global firm with 7,000 people, there were a lot of new processes I needed to learn. Reading this before I started my new position kept me from looking stupid and unprepared for much more complex pursuits!
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