If you want results from your marketing but you don't have a big marketing budget then this book will show how you can grow your business on a small budget with some incredibly simple but powerful tips and tools. Real-life case studies of small businesses are used throughout the book and each chapter is written in a practical, easy to read style. Find out step-by-step how you can build your small business through PR, targeted direct mail, exhibitions, business networking, e-marketing, advertising and telephone cold calling. Learn the secrets of writing a simple marketing plan that will move your business to the next stage. If you are a small business then you will regard this book as your biggest marketing ally.
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About the Author
Born in Yorkshire, Dee Blick is an award-winning Chartered Marketer. Over the past 24 years she has worked with hundreds of small businesses, helping them to grow through marketing on a small budget. Dee also writes for many business magazines and websites, sharing marketing advice and tips. Most recently she has featured on the BBC and radio as a marketing entrepreneur. In the last two years Dee has won three advertising and PR awards and in this book she shares her winning approach. Dee now lives in Sussex with her husband, her two sons and 14 chickens.
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Most Helpful Customer Reviews
12 of 12 people found the following review helpful
Format:Paperback
Unlike most marketing books, that drone on page after page about the "theory of marketing" without any real practical substance or assumes the reader has the marketing budget of Dell, this book ticks all the boxes:-
- It covers every aspect of Marketing, offline and online, from Flyers to SEO
- Each section has a number of case studies from the authors clients & contacts which really helps prove that the tips and practices actually work in the "Real World"
- It is very clear that the author has lived and breathed marketing for years, and has the scars and experience of things going right, and wrong, to be able to confidently explain what works.
- There is a clear empathy of the issues that face small businesses, especially in the current Economic Climate, when business owners can not afford to waste money on things that do not bring a return.
- The book is sectioned in such a way that as well as flowing really well if you read it cover to cover, it can also be read by just going to the sections that particularly interest you. For instance I had a stand at a Business Exhibition recently, and so I read the sections of the book again on Exhibitions - It was a great success and I had a number of comments about how great the stand looked - and it was all done with a really small budget!
If you only buy one Business book this year, make sure it's this one - You won't regret it!
- It covers every aspect of Marketing, offline and online, from Flyers to SEO
- Each section has a number of case studies from the authors clients & contacts which really helps prove that the tips and practices actually work in the "Real World"
- It is very clear that the author has lived and breathed marketing for years, and has the scars and experience of things going right, and wrong, to be able to confidently explain what works.
- There is a clear empathy of the issues that face small businesses, especially in the current Economic Climate, when business owners can not afford to waste money on things that do not bring a return.
- The book is sectioned in such a way that as well as flowing really well if you read it cover to cover, it can also be read by just going to the sections that particularly interest you. For instance I had a stand at a Business Exhibition recently, and so I read the sections of the book again on Exhibitions - It was a great success and I had a number of comments about how great the stand looked - and it was all done with a really small budget!
If you only buy one Business book this year, make sure it's this one - You won't regret it!
9 of 9 people found the following review helpful
By S. Francis
Format:Paperback
Powerful Marketing On A Shoestring Budget: For Small Businesses
I have had all types of marketing and PR advice since starting my business and read many books, most of which were gobbledegook that didn't come cheap! This book is so user friendly with actual tips rather than just blurb for you to put plans into action. I have already developed a new marketing plan that I believe to be achievable. There are also examples of real businesses that have followed some of the methods and shown their success.
I would buy this book for any friend or colleague going into business as I think it's an essential item to have on your desk! Banks should give them out for free for every new business customer they take on board.
I have had all types of marketing and PR advice since starting my business and read many books, most of which were gobbledegook that didn't come cheap! This book is so user friendly with actual tips rather than just blurb for you to put plans into action. I have already developed a new marketing plan that I believe to be achievable. There are also examples of real businesses that have followed some of the methods and shown their success.
I would buy this book for any friend or colleague going into business as I think it's an essential item to have on your desk! Banks should give them out for free for every new business customer they take on board.
8 of 8 people found the following review helpful
Format:Paperback
This book should be required reading for any small business owner looking to grow their business. It ranks alongside Michael Gerber's E-Myth as essential guidance to all SME companies.
What makes Powerful Marketing on a Shoestring Budget outstanding is not the fact that it is choc-full of all the keys to building sales in a small business but more importantly it is has an easy to read message, a message which can readily applied to get significant, long term results - without having a degree or an in-house marketer!
It is well structured and can be read from the start to end, it is also excellent as a reference book - you are planning an exhibition then go straight to that chapter, likewise for all the distinct marketing areas from telesales to e-marketing, from direct mail to PR.
All key directives are backed by understandable genuine case studies which show how they can be swiftly applied in the real world.
This is not a book for students of marketing or academics. Its narrative is not an analogous character-led storybook of the Blanchard/Gerber genre. It is a genuine How-to-market-my-business manual 101 aka How-to-significantly-boost-my-sales manual for the business owner.
Dee's clear and concisely written book will enpower SME owners to grow their business - fact - all you need to do now is -FOLLOW THE INSTRUCTIONS -ACT NOW!!!
What makes Powerful Marketing on a Shoestring Budget outstanding is not the fact that it is choc-full of all the keys to building sales in a small business but more importantly it is has an easy to read message, a message which can readily applied to get significant, long term results - without having a degree or an in-house marketer!
It is well structured and can be read from the start to end, it is also excellent as a reference book - you are planning an exhibition then go straight to that chapter, likewise for all the distinct marketing areas from telesales to e-marketing, from direct mail to PR.
All key directives are backed by understandable genuine case studies which show how they can be swiftly applied in the real world.
This is not a book for students of marketing or academics. Its narrative is not an analogous character-led storybook of the Blanchard/Gerber genre. It is a genuine How-to-market-my-business manual 101 aka How-to-significantly-boost-my-sales manual for the business owner.
Dee's clear and concisely written book will enpower SME owners to grow their business - fact - all you need to do now is -FOLLOW THE INSTRUCTIONS -ACT NOW!!!
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Most Recent Customer Reviews
5.0 out of 5 stars
Good honest marketing sense
Wow this book really does improve your marketing skills. After many disappointing email campaigns I took the advice by Dee, the revenue return from my next email campaign was... Read more
Published 2 months ago by jackie roberts
5.0 out of 5 stars
a great book full of practical, realistic advice
this book is targeting small businesses mainly, however, it is an excellent source for any B2B business as well, and many examples and ideas are well suited for medium size... Read more
Published 8 months ago by Alexis, Happy Piranha
5.0 out of 5 stars
Excellent book. Follow the tips in here & see your sales increase
I have followed Dee Blick on Twitter for some while and I had heard other people raving about this book, so when I got a Kobo e-reader, I purchased a copy of "Powerful... Read more
Published 12 months ago by Raziel_uk
5.0 out of 5 stars
A great book.
This book is a treasure trove of marketing knowledge aimed at normal human beings. I found the advice the book gives to be clear and of high quality. Read more
Published 14 months ago by Richard
5.0 out of 5 stars
Tried and tested ideas
Dee's book clearly isn't aimed at helping Coca Cola extend their market share or Apple launch the latest i-thing - but the audience it is aimed at can benefit significantly from... Read more
Published 15 months ago by Rob Harrison
5.0 out of 5 stars
Dee's marketing books are all you need
I bought Dee's recent marketing book and I was blown away: clear, pragmatic, no whaffle. I saw that she has published a book on marketing on a shoestring budget few years ago and I... Read more
Published 18 months ago by B. Isabella
4.0 out of 5 stars
Worth every penny
Having been involved in sales for over 20 years I have always had a marketing team working on my behalf. Read more
Published 19 months ago by Mike from ATBEC
5.0 out of 5 stars
RECOMMENDED Easy to follow practical advice to achieve Marketing...
As the owner of a small Design Company, I understand the importance of creative marketing and was after some fresh inspiration from an expert in the field. Read more
Published 20 months ago by L LUCAS
2.0 out of 5 stars
For beginners only
I have some experience of marketing but have no qualifications, and was looking for new insights. The book is very elementary, with the best chapter on e-marketing largely written... Read more
Published 20 months ago by Dr N E Peeling
1.0 out of 5 stars
A lame and mediocre affair
First of all let me say that I rarely give poor reviews because I know that everybody is doing the best they can to earn a lving these days. Read more
Published 22 months ago by Lee Tiller
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