How much influence does comment in the media - in newspapers and online - have on public opinion and public policy? This is the first study of its kind and features interviews with key policy makers and opinion formers and media commentators, as well as featuring a series of case studies compiled by Editorial Intelligence.
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About the Author
Julia Hobsbawm is the founder of the media analysis and networking business, Editorial Intelligence. She is the author of Where the Truth Lies, Trust and Morality in PR and Journalism. She is London's first Professor of public relations, at the University of the Arts, London College of Communication. John Lloyd is co-founder and Director of Journalism at the Reuters Institute for the Study of Journalism, an Associate Editor of the Financial Times and an award-winning author. His books include What the media are doing to our politics.
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