This book, though concerned primarily with the economic life of the earliest churches, is of greater significance than might at first appear. It argues persuasively that New Testament scholarship has failed to take account of the popular culture of the first century and has, as a consequence, badly misrepresented the experiences and practices of the first Christians. The author then provides a model of how an "appropriate context" can be constructed from the diverse array of non-elite sourcs we possess from this period (epitaphs, curse tablets, dream interpretations etc) and reexamines the economic behaviour of the earliest churches in the light of it. The book also contains a concerted criticism of the "new consensus" in Pauline scholarship (the belief that the earliest Christians contained amongst their number members of the elite of their day) and, it has to be said, the plethora of new empirical data provided by the author and his rigorous critique of the consensus' method, leaves it in tatters. A rare book in NT scholarship: one that has something genuinely fresh to say.