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Pour Your Heart into It: How "Starbucks" Built a Company One Cup at a Time
 
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Pour Your Heart into It: How "Starbucks" Built a Company One Cup at a Time [Audiobook] (Audio Cassette)

by Howard Schulz (Author), Dori Jones Yang (Author)
4.5 out of 5 stars See all reviews (32 customer reviews)

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Product details

  • Audio Cassette
  • Publisher: Penguin Books (1 Jan 1997)
  • Language English
  • ISBN-10: 1565112334
  • ISBN-13: 978-1565112339
  • Product Dimensions: 18 x 11.3 x 2 cm
  • Average Customer Review: 4.5 out of 5 stars See all reviews (32 customer reviews)
  • Amazon.co.uk Sales Rank: 794,011 in Books (See Bestsellers in Books)

    Popular in these categories:

    #36 in  Books > Audio Cassettes > Horror
    #36 in  Books > Audio Cassettes > Business, Finance & Law

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Product Description

Amazon.co.uk Review
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.

Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise and explains the company's core values, such as "Winning at the expense of employees is not victory at all." --Theda Ross

Synopsis
The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.

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Customer Reviews

32 Reviews
5 star:
 (20)
4 star:
 (8)
3 star:
 (3)
2 star:
 (1)
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Average Customer Review
4.5 out of 5 stars (32 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
7 of 7 people found the following review helpful:
4.0 out of 5 stars What happens when a company combines coffee and culture., 16 Dec 1997
By A Customer
This review is from: Pour Your Hearth into It: How Starbucks Built a Company: How Starbooks Built a Company (Hardcover)
Part corporate autobiography, part refutation of objections from Starbucks' detractors, this history of this successful coffee company details the ideas and values that helped Starbucks become what it is today. Schultz's enthusiasm for coffee (and for life) percolates throughout the book, providing a high-energy and seemingly caffeinated read.

Most interesting in the book is the sociological analysis of why Starbucks has become so huge. The author suggests that Americans are starving for a "third place" apart from work and home where we can sit, converse, and build relationships. This yearning for community has been met in some small way by local coffeehouses and coffee bars across the country.

Also fascinating are specific episodes such as the creation of Frappucino and the company's forays into markets such as coffee ice cream. In this the company demonstrates its remarkable ability to innovate and adapt its product without losing sight of its core business.

In some parts, the author seems a little defensive, which is not surprising considering the attacks Starbucks has had to fend off in recent years. Schultz does an admirable job of providing the Starbucks side of the story, though many readers may suspect that this is little more than corporate P.R. spin control.

Schultz's unbridled optimism may leave some readers feeling like the rags-to-riches story is yet another pipe dream available only to those rare entrepreneurs blessed with the inspiration, motivation and connections needed to make it in corporate America. What about the average Joe? The Starbucks success story is indeed remarkable, but whether or not Starbucks is the business paradigm for the next millennium is yet to be determined.

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6 of 6 people found the following review helpful:
5.0 out of 5 stars Fantastic Read, 6 Aug 2004
By Steven Reilly (London, UK United Kingdom) - See all my reviews
This review is from: Pour Your Heart into it: How Starbucks Built a Company One Cup at a Time (Paperback)
What a surprisingly inspiring and great story. Not being a huge fan of Starbucks, I bought this book with a number of others, just after starting my own small company. After reading a few pages I was drawn into the obvious passion this man has for his brand and the ethics he applies to his business, not to mention the determination to succeed. After I finished reading, I immediately bought a copy for my father who agreed that this is not just a great story but a great read too. I recommend this book to anyone who would like to hear of a commitment and passion I think will inspire others to apply some of Howard's lessons to their own business. Needles to say I'm drinking Starbucks every day...
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6 of 6 people found the following review helpful:
5.0 out of 5 stars Amazing knowledgeable story!!!, 19 Jan 2004
I still found this book extremely interesting to read. It helped me to understand so much more about how to build a business from a 'vision'. It is not just the normal 'sort of telling you the right way to do business' type of educational book, it is more like a story telling book, written by a very successful Starbucks CEO, telling you how he managed to turn his dream into reality and all the possible risks he faced. This is a very intriguing book to read indeed. It helped me to differentiate a true business dream from just a passing phase type of dream. As long as you are truely passionate about something, you will be able to find a way and to achieve your dream.
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Most Recent Customer Reviews

4.0 out of 5 stars most interesting
An inspirational read, describing how Schultz pursues his dreams whilst adhering to the values on which the company was founded. Read more
Published on 18 April 2005 by gilygi

5.0 out of 5 stars Inspirational...
If you want marketing tips then this isn't a that relevant but buy it anyway. If you are running a business or are an aspiring entrepreneur then this is a must read. Read more
Published on 29 Mar 2005

5.0 out of 5 stars How Starbucks Built a Company One Cup At a Time
As a long-term partner at Starbucks this book is ideal! We are trained on the basics of the history of our company, but this book goes into far greater depth. Read more
Published on 21 Sep 2003 by Matt Barnard

3.0 out of 5 stars Could do better
I thought this book may be a bit different to all the other stories of fast growth companies, but was left feeling a little disappointed. Read more
Published on 20 May 2003 by Adrian Coombe

5.0 out of 5 stars You thought the coffee was good, wait til you read the book
Forget all those management theory books - if you want to know how to create an international success just read this book. Read more
Published on 22 Oct 2000

4.0 out of 5 stars How much does this get quoted?
A great book. Not exactly exciting, but inspirational nonetheless. As a partner with the company this book comes up time and time again. Read more
Published on 27 Jul 2000

5.0 out of 5 stars Amazing
This book a true insight into how to build a company when your heart says it'll work but everyone else says it won't.
Published on 6 Jul 2000

5.0 out of 5 stars Rich, flavoured, enticing - all you want in a coffee
As a student studying international business and surving on coffee, this book appealed to me in so many different ways. Read more
Published on 9 May 2000

4.0 out of 5 stars In theory great but not the reality in UK stores
I enjoyed this book of Mr Schultz's Success. The reading was enjoyable and story like and kept me interested from start to finish; unusual for a business book. Read more
Published on 30 Mar 2000

5.0 out of 5 stars A must read
This book offers some moral values for entrepeneurs out there. I enjoy this book 'till the last drop.
Published on 2 Jun 1999

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