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Pour Your Heart into It: How "Starbucks" Built a Company One Cup at a Time [Audiobook] [Audio CD]

Howard Schulz , Dori Jones Yang
4.4 out of 5 stars  See all reviews (46 customer reviews)

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Product details

  • Audio CD
  • Publisher: Penguin Books (1 Jan 1997)
  • Language: English
  • ISBN-10: 1565112334
  • ISBN-13: 978-1565112339
  • Product Dimensions: 18 x 11.3 x 2 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (46 customer reviews)
  • Amazon Bestsellers Rank: 3,781,630 in Books (See Top 100 in Books)

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Product Description

Amazon Review

Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.

Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise and explains the company's core values, such as "Winning at the expense of employees is not victory at all." --Theda Ross


The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.

Inside This Book (Learn More)
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First Sentence
Starbucks, as it is today, is actually the child of two parents. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
12 of 12 people found the following review helpful
By A Customer
Part corporate autobiography, part refutation of objections from Starbucks' detractors, this history of this successful coffee company details the ideas and values that helped Starbucks become what it is today. Schultz's enthusiasm for coffee (and for life) percolates throughout the book, providing a high-energy and seemingly caffeinated read.
Most interesting in the book is the sociological analysis of why Starbucks has become so huge. The author suggests that Americans are starving for a "third place" apart from work and home where we can sit, converse, and build relationships. This yearning for community has been met in some small way by local coffeehouses and coffee bars across the country.
Also fascinating are specific episodes such as the creation of Frappucino and the company's forays into markets such as coffee ice cream. In this the company demonstrates its remarkable ability to innovate and adapt its product without losing sight of its core business.
In some parts, the author seems a little defensive, which is not surprising considering the attacks Starbucks has had to fend off in recent years. Schultz does an admirable job of providing the Starbucks side of the story, though many readers may suspect that this is little more than corporate P.R. spin control.
Schultz's unbridled optimism may leave some readers feeling like the rags-to-riches story is yet another pipe dream available only to those rare entrepreneurs blessed with the inspiration, motivation and connections needed to make it in corporate America. What about the average Joe? The Starbucks success story is indeed remarkable, but whether or not Starbucks is the business paradigm for the next millennium is yet to be determined.
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8 of 8 people found the following review helpful
5.0 out of 5 stars Fantastic Read 6 Aug 2004
What a surprisingly inspiring and great story. Not being a huge fan of Starbucks, I bought this book with a number of others, just after starting my own small company. After reading a few pages I was drawn into the obvious passion this man has for his brand and the ethics he applies to his business, not to mention the determination to succeed. After I finished reading, I immediately bought a copy for my father who agreed that this is not just a great story but a great read too. I recommend this book to anyone who would like to hear of a commitment and passion I think will inspire others to apply some of Howard's lessons to their own business. Needles to say I'm drinking Starbucks every day...
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6 of 6 people found the following review helpful
By A Customer
This book gets to the heart of what can make any well thought out business venture successful. "Pour Your Heart into It." In other words, find your passion, and give it your all.
As a startup entrepreneur, I was truely inspired to learn how a successful business can be built by more than just shrewd negotiation, financial genius and luck. Starbuck's is built around the vision, values and passion of its founders and of Howard Schultz, who shared their goals.
Schultz admits that this book is not a business school textbook. It is, however, a good insight into the personal aspects of building the Starbucks experience. Many companies talk a lot about values and the human side of their business, but are merely talking. Always skeptical, I've spent quite a bit of time talking with local Starbucks employees. Their message is consistent: Howard Schultz does "Walk-the-talk."
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6 of 6 people found the following review helpful
5.0 out of 5 stars Amazing knowledgeable story!!! 18 Jan 2004
By E.C.C
Format:Audio CD|Verified Purchase
I still found this book extremely interesting to read. It helped me to understand so much more about how to build a business from a 'vision'. It is not just the normal 'sort of telling you the right way to do business' type of educational book, it is more like a story telling book, written by a very successful Starbucks CEO, telling you how he managed to turn his dream into reality and all the possible risks he faced. This is a very intriguing book to read indeed. It helped me to differentiate a true business dream from just a passing phase type of dream. As long as you are truely passionate about something, you will be able to find a way and to achieve your dream.
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4 of 4 people found the following review helpful
4.0 out of 5 stars most interesting 17 April 2005
An inspirational read, describing how Schultz pursues his dreams whilst adhering to the values on which the company was founded. The reader learns of his reactions to problems and how he has benefited from these situations. Schultz' ambitious nature and his sensible approach to staff management have helped to create the success that is Starbucks.
I enjoyed reading the book, as a coffee lover (some may argue addict) with a fondness for Starbucks coffee, and from the point of view of learning about Schultz' management strategies.
Motivational and uplifting as this book may be, I felt at times that it was analogous to the celebrated Frappuccino - refreshing and sweet, but sickening in large quantities.
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4 of 4 people found the following review helpful
By A Customer
I am not an entrepeneur, but I am a coffee lover. This book reveals the nuts and bolts of Starbucks' evolution into the huge success that it is today. Howard Schultz describes how an innovative company such as Starbucks caught his interest, resulting in his decision to move across the U.S. to become a part of the Starbucks team. The story about his development as a business man is only matched by the interesting details of the company's people and policies(Which were ahead of their time.) Pour Your Heart Into It was an easy read of an inspiring story about business and the world of coffee.
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Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
Very good material, as in description. Quick shipping.
Published 22 days ago by Marco Mangiante
4.0 out of 5 stars An inspiring tale of how far passion, ambition and strong values can...
This semi-biographical story of Howard Schultz and the early years of Starbucks is a very interesting read, at least at the start. Read more
Published 1 month ago by GOTTON
2.0 out of 5 stars Pretentious
I think the book was a little pretentious and I took quite a few of the episodes and anecdotes in there with a pinch of salt. Read more
Published 2 months ago by AM Reviews
5.0 out of 5 stars Great read
A good enjoyable read. Possibly biased as he is the CEO of Starbucks, but an honest, in-depth look into the company nonetheless.
Published 7 months ago by Amazon Customer
5.0 out of 5 stars Great insight into the company
This book was a great way to discover the behind doors stories about Starbucks, written by its "grower". It changed the way I see Starbucks.
Published 8 months ago by Pedro Faria
5.0 out of 5 stars Excellent Insight Into Startbucks
I don't normally buy these kinds of books, but when I saw the great reviews I decided to take the plunge, especially as I love coffee and visit Starbucks from time to time. Read more
Published on 7 Feb 2012 by J. Lock
5.0 out of 5 stars inspiring book
Inspiring book that gives great insight into how a great company is started and what choices/difficulties they had to face.
Published on 11 Jan 2012 by vik
5.0 out of 5 stars nice history of Starbucks
I was doing a report on Starbucks for my master's degree and I bought this book as a reference. This book pre-dates Onward, but is just as interesting. Read more
Published on 17 Sep 2011 by Lady Yank
5.0 out of 5 stars Enlightening
As always, business start-ups make for incredible stories and this one is no exception. This is not a whizz-bang story that makes you go wow, but it is still an incredible story... Read more
Published on 4 April 2011 by Nuno Bento
5.0 out of 5 stars Would definitely recommend
Good and inspiring read. Will inspire anyone one dreaming of starting their business to dream big but keep their feet on the grounds.
Published on 18 Mar 2011 by Elodi74
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