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The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.
Inspiring and makes me wonder what's in the water in Seattle, because that's where Amazon is also situated. Makes me want to move to Washington State!Published 9 months ago by Elizabeth
I think the book was a little pretentious and I took quite a few of the episodes and anecdotes in there with a pinch of salt. Read morePublished 17 months ago by AM Reviews
A good enjoyable read. Possibly biased as he is the CEO of Starbucks, but an honest, in-depth look into the company nonetheless.Published 23 months ago by Amazon Customer
This book was a great way to discover the behind doors stories about Starbucks, written by its "grower". It changed the way I see Starbucks.Published 23 months ago by Pedro Faria
I don't normally buy these kinds of books, but when I saw the great reviews I decided to take the plunge, especially as I love coffee and visit Starbucks from time to time. Read morePublished on 7 Feb. 2012 by J. Lock
Inspiring book that gives great insight into how a great company is started and what choices/difficulties they had to face.Published on 11 Jan. 2012 by vik
I was doing a report on Starbucks for my master's degree and I bought this book as a reference. This book pre-dates Onward, but is just as interesting. Read morePublished on 17 Sept. 2011 by Lady Yank