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Amazon.co.uk Review
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.
Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise and explains the company's core values, such as "Winning at the expense of employees is not victory at all." --Theda Ross --This text refers to an out of print or unavailable edition of this title.
Synopsis
The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.
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First Sentence
Starbucks, as it is today, is actually the child of two parents. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Starbucks, as it is today, is actually the child of two parents. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
10 of 10 people found the following review helpful
Format:Hardcover
Part corporate autobiography, part refutation of objections from Starbucks' detractors, this history of this successful coffee company details the ideas and values that helped Starbucks become what it is today. Schultz's enthusiasm for coffee (and for life) percolates throughout the book, providing a high-energy and seemingly caffeinated read.
Most interesting in the book is the sociological analysis of why Starbucks has become so huge. The author suggests that Americans are starving for a "third place" apart from work and home where we can sit, converse, and build relationships. This yearning for community has been met in some small way by local coffeehouses and coffee bars across the country.
Also fascinating are specific episodes such as the creation of Frappucino and the company's forays into markets such as coffee ice cream. In this the company demonstrates its remarkable ability to innovate and adapt its product without losing sight of its core business.
In some parts, the author seems a little defensive, which is not surprising considering the attacks Starbucks has had to fend off in recent years. Schultz does an admirable job of providing the Starbucks side of the story, though many readers may suspect that this is little more than corporate P.R. spin control.
Schultz's unbridled optimism may leave some readers feeling like the rags-to-riches story is yet another pipe dream available only to those rare entrepreneurs blessed with the inspiration, motivation and connections needed to make it in corporate America. What about the average Joe? The Starbucks success story is indeed remarkable, but whether or not Starbucks is the business paradigm for the next millennium is yet to be determined.
6 of 6 people found the following review helpful
Format:Paperback
What a surprisingly inspiring and great story. Not being a huge fan of Starbucks, I bought this book with a number of others, just after starting my own small company. After reading a few pages I was drawn into the obvious passion this man has for his brand and the ethics he applies to his business, not to mention the determination to succeed. After I finished reading, I immediately bought a copy for my father who agreed that this is not just a great story but a great read too. I recommend this book to anyone who would like to hear of a commitment and passion I think will inspire others to apply some of Howard's lessons to their own business. Needles to say I'm drinking Starbucks every day...
6 of 6 people found the following review helpful
Format:Audio Cassette
I still found this book extremely interesting to read. It helped me to understand so much more about how to build a business from a 'vision'. It is not just the normal 'sort of telling you the right way to do business' type of educational book, it is more like a story telling book, written by a very successful Starbucks CEO, telling you how he managed to turn his dream into reality and all the possible risks he faced. This is a very intriguing book to read indeed. It helped me to differentiate a true business dream from just a passing phase type of dream. As long as you are truely passionate about something, you will be able to find a way and to achieve your dream.
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Most Recent Customer Reviews
Excellent Insight Into Startbucks
I don't normally buy these kinds of books, but when I saw the great reviews I decided to take the plunge, especially as I love coffee and visit Starbucks from time to time. Read more
Published 3 months ago by J. Lock
inspiring book
Inspiring book that gives great insight into how a great company is started and what choices/difficulties they had to face.
Published 4 months ago by vik
nice history of Starbucks
I was doing a report on Starbucks for my master's degree and I bought this book as a reference. This book pre-dates Onward, but is just as interesting. Read more
Published 8 months ago by Lady Yank
Enlightening
As always, business start-ups make for incredible stories and this one is no exception. This is not a whizz-bang story that makes you go wow, but it is still an incredible story... Read more
Published 14 months ago by Nuno Bento
Would definitely recommend
Good and inspiring read. Will inspire anyone one dreaming of starting their business to dream big but keep their feet on the grounds.
Published 14 months ago by Elodi74
An inspiring book.
A friend recommended this book to me and it didn't disappoint me. Well written and very inspiring.
Published 19 months ago by Kat
Don't attempt without a strong coffee
I had to read this for a project, and I wish I hadn't. It's not just that it's badly written - typical blunt US business-style sub-Hemingway reportage regularly teetering into the... Read more
Published on 16 Feb 2010 by modern life is rubbish
Probably the most important book about marketing ever!
This book is fantastic and I have already learned a lot from it. No wonder why Starbucks has become a great success with such a proffessional management. A great gift as well!
Published on 18 Jan 2010 by Jostein Holgersen
Bad Seller
I would love to review the book however i never received it, i tried to contact the seller but have had no response. Very dissapointing.
Published on 18 Nov 2009 by Ms. R. Emmerson
Starbucks
Not everyone's type of book, but if you like Starbucks coffee like I do, then it's quite an interesting read about the man who expanded the company, not invented the company as I... Read more
Published on 23 July 2009 by Mrs. Sm Ellis
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