Pour Your Heart into it: How Starbucks Built a Company One Cup at a Time Paperback – 31 Dec 1998
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Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.
Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise and explains the company's core values, such as "Winning at the expense of employees is not victory at all." --Theda Ross --This text refers to an out of print or unavailable edition of this title.
The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.
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Top Customer Reviews
Most interesting in the book is the sociological analysis of why Starbucks has become so huge. The author suggests that Americans are starving for a "third place" apart from work and home where we can sit, converse, and build relationships. This yearning for community has been met in some small way by local coffeehouses and coffee bars across the country.
Also fascinating are specific episodes such as the creation of Frappucino and the company's forays into markets such as coffee ice cream. In this the company demonstrates its remarkable ability to innovate and adapt its product without losing sight of its core business.
In some parts, the author seems a little defensive, which is not surprising considering the attacks Starbucks has had to fend off in recent years. Schultz does an admirable job of providing the Starbucks side of the story, though many readers may suspect that this is little more than corporate P.R. spin control.
Schultz's unbridled optimism may leave some readers feeling like the rags-to-riches story is yet another pipe dream available only to those rare entrepreneurs blessed with the inspiration, motivation and connections needed to make it in corporate America. What about the average Joe? The Starbucks success story is indeed remarkable, but whether or not Starbucks is the business paradigm for the next millennium is yet to be determined.
As a startup entrepreneur, I was truely inspired to learn how a successful business can be built by more than just shrewd negotiation, financial genius and luck. Starbuck's is built around the vision, values and passion of its founders and of Howard Schultz, who shared their goals.
Schultz admits that this book is not a business school textbook. It is, however, a good insight into the personal aspects of building the Starbucks experience. Many companies talk a lot about values and the human side of their business, but are merely talking. Always skeptical, I've spent quite a bit of time talking with local Starbucks employees. Their message is consistent: Howard Schultz does "Walk-the-talk."
I enjoyed reading the book, as a coffee lover (some may argue addict) with a fondness for Starbucks coffee, and from the point of view of learning about Schultz' management strategies.
Motivational and uplifting as this book may be, I felt at times that it was analogous to the celebrated Frappuccino - refreshing and sweet, but sickening in large quantities.
Most Recent Customer Reviews
This books details how Howard Schultz built Starbucks from a small Seattle based business to the global brand it has become today. Read morePublished 1 month ago by Tom
Inspiring and makes me wonder what's in the water in Seattle, because that's where Amazon is also situated. Makes me want to move to Washington State!Published 11 months ago by Elizabeth
This semi-biographical story of Howard Schultz and the early years of Starbucks is a very interesting read, at least at the start. Read morePublished 19 months ago by GOTTON
I think the book was a little pretentious and I took quite a few of the episodes and anecdotes in there with a pinch of salt. Read morePublished 20 months ago by AM Reviews
A good enjoyable read. Possibly biased as he is the CEO of Starbucks, but an honest, in-depth look into the company nonetheless.Published on 2 Jan. 2014 by Amazon Customer
This book was a great way to discover the behind doors stories about Starbucks, written by its "grower". It changed the way I see Starbucks.Published on 14 Dec. 2013 by Pedro Faria
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