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Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.
Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise and explains the company's core values, such as "Winning at the expense of employees is not victory at all." --Theda Ross --This text refers to an out of print or unavailable edition of this title.
The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.
This semi-biographical story of Howard Schultz and the early years of Starbucks is a very interesting read, at least at the start. Read morePublished 15 months ago by GOTTON
I think the book was a little pretentious and I took quite a few of the episodes and anecdotes in there with a pinch of salt. Read morePublished 15 months ago by AM Reviews
A good enjoyable read. Possibly biased as he is the CEO of Starbucks, but an honest, in-depth look into the company nonetheless.Published 21 months ago by Amazon Customer
This book was a great way to discover the behind doors stories about Starbucks, written by its "grower". It changed the way I see Starbucks.Published 21 months ago by Pedro Faria
I don't normally buy these kinds of books, but when I saw the great reviews I decided to take the plunge, especially as I love coffee and visit Starbucks from time to time. Read morePublished on 7 Feb. 2012 by J. Lock
Inspiring book that gives great insight into how a great company is started and what choices/difficulties they had to face.Published on 11 Jan. 2012 by vik