- Paperback: 224 pages
- Publisher: Cengage Learning EMEA; 2nd edition (20 Nov 1997)
- Language English
- ISBN-10: 1861520182
- ISBN-13: 978-1861520180
- Product Dimensions: 24.5 x 18.8 x 1.5 cm
- Average Customer Review: 3.5 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 676,110 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
""Postmodern Marketing II" is so delightful, exciting, and chock full of good ideas that I raced through it at breakneck speed. It is at once extremely clever, extremely funny, and extremely serious." (Russ Beck, The University of Utah).
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Customer Reviews
Most Helpful Customer Reviews
Format:Paperback
Stephen Brown, creator of the wheel of retailing, takes the reader through the state of Marketing at the end of the 20th century. Applying postmodern principles to the subject matter he tries to encourage the reintroduction of creativity to marketing practice.
Even if you don't understand the concept of postmodernism (and you probably won't be any clearer after reading this book) it is a useful and entertaining read. And for those of you studying marketing it is as far removed from Kotler as is possible.
0 of 1 people found the following review helpful
Format:Paperback
At first glance this book seems to be a bit of the author blowing his own trumpet. While he rips common marketing theory up piece by piece he makes some interesting points about marketing in the modern era but then replaces them with theroies of his own.
The whole arguments of whether marketing is actually an art or a science is fundamental to this book, the author taking the art stance. He is of the opinions that traditional marketing concepts such as the four/seven p's, the marridge analogy, and many of Kotlers writings place marketeers and students in boxes which are difficult to break free of. In this he has a fiar point, I mean who is to say that all women aged 18-24 working in managment will like Robbie williams or not as the case may be!
However beware, whilst the author may have some good points baout marketing theory do not take everything he says as read, he like the Kotler, Levitt et al may not be always right. In fact do what the book hints at throughout...think before you leap.
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