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Posters Hardcover – 22 Feb 1974


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Hardcover, 22 Feb 1974
£114.71 £0.43


Product details

  • Hardcover: 296 pages
  • Publisher: Littlehampton Book Services Ltd; First Thus edition (22 Feb 1974)
  • Language: English
  • ISBN-10: 0600370011
  • ISBN-13: 978-0600370017
  • Product Dimensions: 25 x 18.8 x 2.8 cm
  • Amazon Bestsellers Rank: 766,586 in Books (See Top 100 in Books)

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Product Description

The book is mostly devoted to the study of the classic period od poster art from about 1870 to 1939 looking at this art form in France and Britain. The poster art of Germany, Italy and Spain amongst others is also covered. 40 colour and 170 B&W illustrations.

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Amazon.com: 1 review
3 of 3 people found the following review helpful
A Very Substantial History Of Posters Up To The 1960's 21 Sep 2010
By Stephen Tashiro - Published on Amazon.com
Format: Hardcover Verified Purchase
The book "Posters" by Bevis Hillier is a history of posters that begins with conjectures about the origins of the poster and traces the development of posters through the 1960's. (The book has a copyright date of 1969.) This is not a mere picture book. The text of the book is its most important feature. Bevis Hillier concentrates on the artistic and cultural aspects of posters. He gives biographical details about many prominent poster artists. He mentions developments in printing processes but does not treat that subject with much technical detail. There are a plentiful number of illustrations including many full page posters. Most are in black and white. I count 31 that are in color, so the book isn't drab.

I have the "Second impression 1974" hardcover edition of this book. The binding doesn't look very durable. If you order a used copy, I suggest that you get one in good condition.

I rate this book as four stars out of five to indicate that it is an excellent written history of posters, up to the 1960's.

The book's table of contents also contains a summary of each section. The information that follows is directly quoted from the book:

Contents

8 Introduction

10 Pre-history of the Poster
The origins of the poster--Greek poster panels and Roman hoardings--Caxton's 1477 advertisement--hand-written postings--clandestine bills satirizing monarchy and clergy in seventeen century France--invention of lithography--Daumier and Gavarni's lithographic posters--Denis Auguste Raffet--Edouard Manet--development of the pictorial poster in England--the succes de scandale of Sir John Millais' 'Bubbles'--sensational impact of Aubrey Beardsley's 1890 poster for the Avenue Theater--the poster becomes art form in its own right

32 The French Masters
Gulf between establishment art and popular art--academic painters as tutors and exemplars of the great posterists--the important influence of the Japanese print--Vuillard, Bonnard, and de Feure--Jules Cheret, the 'Watteau of the streets', as pioneer of the color lithograph poster--Paris in the '90s as ideal setting for poster art--the genius of Toulouse-Lautrec--his training by the academic painter Bonnart--Alexandre Steinlen--the refined workmanship and soft pastel colours of Alphonse Mucha--the Gismonda poster and the effect of Bernhardt on his work--Eugene Grasset, Metivet, Adolphe Willette--Art Nouveau--poster art beginning to influence painting

80 England to 1914
The poster as natural art form of the 'age of the stiff upper lip'--the bold, colourful designs of John Hassall and their effectiveness as advertisements--the 'Hassall dog'--Dudley Hardy's 'Yellow Girl' introduces the colour poster to England--Hardy's brilliant draughtsmanship and the variety of his inventiveness--the Beggarstaff Brothers, their advertisements and theatre bills--Phil May and Cecil Aldrin--Steward Browne--Tom Browne's blown-up cartoons--Walter Crane--Harry Furniss, "Punch" cartoonist--Albert Morrow--Will True--the subtle designs of 'Mosnar Yendis'

128 America to 1914
Origins of American poster art--powerful influence of Beardsley's designs and the posters of Scotson-Clark--New York in the '90s--Will Bradley: his brilliant covers for "The Inland Printer" and "The Chap-Book", his sophisticated assimilation of foreign influences and the elegant typography--Edward Penfield's posters for Harper's and for Stearn's Bicycles--Maxfield Parrish as 'pointillist of the pen'--his covers for "The Century" and "Scribner's"--Grasset's influence on the work of Louis Rhead--Ethel Reed's 'true poster spirit'

174 Europe to 1914
Privat-Livemont, the leading Belgian master, and the influence of Mucha on his work--Henri Meunier--Victor Mignot--the Liege school of posterists--van Caspel and Willy Sluiter, leaders of the Dutch school--strong Celtic influence in the work of Jan Toorop and Johan Thorn Prikker--poster as favourite vehicle for Art Nouveau in Germany--Josef Sattler's superb covers for "Pan"--ruthlessly simple posters of Thomas Thodor Heine--Berlin and Munich as centers of German poster art--Edmund Edel and Franz von Stuck--"Ver Sacrum" and the work of the Viennese seccesionists--Hungarian posterists--Catalonian school of posterists--Riquer and Ramon Casas--Italian poster scene dominated by 'Ricordi'--offset printing--opera advertisements--Mataloni, Hohenstein, Metlicovitiz, Dudovich

224 From the Great War to 1939
Propaganda posters--'atrocity' posters of the First Work War--the allegorical-heroic approach--'Your Country Needs YOU'--Ludwig Hohlwein, Lucian Bernhard, Julius Gipkens --Frank Brangwyn and G. Spencer Pryse--Frank Pick as supreme impresario of 'industrial arts' in England--E. McKnight Kauffer and Ashley Havinden--Underground posters--Emil Preetorius and Bernd Steiner--Charles Gesmar and his posters for Mistinguett--Jean Caru and 'Cassandre'--illusionist posters for motors and films--posters of the Spanish Civil War--the primitive graphic appeal of the propaganda poster

262 The Modern Poster
Poster themes of the Second World War--tearing down of enemy posters--the propaganda exhibition--the conflict after the war between photography and graphics in poster art--influence of surrealism--the school fo 'psychedelic' poster designs--the Art Nouveau revival--record sleeves--mass-produced posters as decoration rather than advertisement--American underground posterists--Wes Wilson--personality-cult posters--the student posters of France and Czechoslovakia

289 Select Bibliography

291 Acknowledgements
292 Index
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