- Paperback: 208 pages
- Publisher: Cengage Learning EMEA; Reprint edition (1 Mar 1999)
- Language English
- ISBN-10: 1861524838
- ISBN-13: 978-1861524836
- Product Dimensions: 23.5 x 16.5 x 1.3 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,464,722 in Books (See Top 100 in Books)
- See Complete Table of Contents
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Product details |
More About the Author
Product Description
Product Description
This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, charting the various elements of postmodern theoretical development. Then it reviews marketing thought, considering where postmodernism can be most easily applied to marketing activity, whether it is analyzing the sale of advertising space in virtual reality or the characteristics of a consumer society. The book describes and assesses the response of marketing researchers to postmodernism, asking whether they really tackle the key elements that define postmodernism.
--This text refers to an out of print or unavailable edition of this title.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
Format:Paperback
This book changed my life!!! It explained to me why the world is in a period of turmoil and transition between Modernity and Postmodernity.
It explains the culture we live in and relates this to Marketing and so makes sense of Marketing now and for current generations.
Buy it and understand the planet you are living on.
Stephen Brown is articulate and enjoyable to read. It will be a pleasure to have your cultural appreciation of business and everday life transformed.
However can we have a new print so we can all afford it please!!!???
It explains the culture we live in and relates this to Marketing and so makes sense of Marketing now and for current generations.
Buy it and understand the planet you are living on.
Stephen Brown is articulate and enjoyable to read. It will be a pleasure to have your cultural appreciation of business and everday life transformed.
However can we have a new print so we can all afford it please!!!???
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
2 of 2 people found the following review helpful
Witty, wide-ranging and challenging
7 May 1998
Format:Paperback
If you are a marketing student at Masters or Doctoral level then you need to read this book. It provides value in terms of 3 elements:
firstly, two chapters give a detailed insight into the fierce debate between the opposing schools of thought in marketing, including a fin-de-siecle analysis of how little we know: secondly, largely following from the above, it will enable you to start to put many of the abstract concepts of research methodology (for example social constructionism, interpretive consumer research, etc) into some sort of perspective; thirdly, by using postmodernism as a tentative explanation, it challenges you to come up with your own interpretations and explanations for many of the marketing phenomena which surround us.
This book is difficult, but if you can follow the argument the signposting to supporting texts is excellent. It will stand almost everything else you've read (and believed) about marketing on its head. It will make you start to question everying.
But that's what you should be doing at Masters and PhD level anyway.
Other useful texts: George Ritzer's 'The McDonaldisation of Society' and 'The McDonaldisation Thesis'
Was this review helpful?
Let us know
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
