A groundbreaking and accessible work of economics, linking nudge and network theory for the first time.
About the Author
Paul Ormerod is the author of The Death of Economics
, Butterfly Economics
and Why Most Things Fail
. He studied economics at Cambridge and his career has spanned the academic and practical business worlds, including working at the Economist and as a director of the Henley Centre for Forecasting. He is a Fellow of the British Academy of Social Science and has been awarded a DSchonoris causa
for his contribution to economics by the University of Durham.