I just want to say that i agree with the review above. I read both of these books, Gans' Popular Culture and High Culture and Swirski's From lowbrow to Nobrow and i think both are great, they explore the same subjects, the are both easy and entertaining to read, and both pay a great deal of attention to sociological issues in contemporary culture. Naturally Swirski is more up to date and his perspective is a little broader, because he deals with aesthetics as well, but these two books are quite related, almost like two chapters of a much bigger book.