- Paperback: 352 pages
- Publisher: Top Floor Publishing,U.S. (27 May 1999)
- Language English
- ISBN-10: 0966103270
- ISBN-13: 978-0966103274
- Product Dimensions: 25.1 x 17.8 x 2.5 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 2,766,191 in Books (See Top 100 in Books)
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Product Description
Pathways
"Fabulous how-to. Ingenious advice. High-density, goldmine of a book."
--This text refers to an out of print or unavailable edition of this title.
The Web Reviewer
"This book offers readers the ability to discipline themselves and the resources they need to succeed. It's loaded! Highly recommended!"
--This text refers to an out of print or unavailable edition of this title.
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Customer Reviews
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
4.0 out of 5 stars
An excellent read, giving an extremely useful overview,
By A Customer
This review is from: Poor Richard's Internet Marketing and Promotions (Poor Richard's Series) (Paperback)
This book really stood out from the rest - a very informative guide to the complexities of marketing your product, website or service on the Internet. Covers a whole host of methods and options, most of which the author has tried and tested. His personal comments and recommendations are worth the price itself.
3 of 3 people found the following review helpful:
5.0 out of 5 stars
An invaluable source of practical advice that has helped us,
By A Customer
This review is from: Poor Richard's Internet Marketing and Promotions (Poor Richard's Series) (Paperback)
We liked Poor Richard's Web Site very much and the latest book, Poor Richards's Internet Marketing and Promotions, is a brilliant companion. This is an invaluable source of practical marketing advice which has helped us achieve visitor growth rates of over thirty per cent per month.
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
3.6 out of 5 stars (15 customer reviews) 8 of 8 people found the following review helpful:
5.0 out of 5 stars
A superb resource for promoting your entity online.,
By A Customer - Published on Amazon.com
This review is from: Poor Richard's Internet Marketing and Promotions (Poor Richard's Series) (Paperback)
It's about time! Peter Kent and Tara Calishain have managed to avoid the tremendous hype surrounding internet promotion, by providing a well-organized volume of solid information. They cover not only search engines and adverting, but lesser-known areas, such as awards, newsletters, discussion groups, press releases, and e-mail, among others. This book provides not only information, but a basis for developing your electronic marketing strategy. Buying this book is a must for anyone with a web site because it will pay for itself very quickly. Highly recommended!
7 of 7 people found the following review helpful:
5.0 out of 5 stars
A great tool for small businesses!,
By A Customer - Published on Amazon.com
This review is from: Poor Richard's Internet Marketing and Promotions (Poor Richard's Series) (Paperback)
As a writer myself (Quicken for Dummies and QuickBooks for Dummies) and a small business person and CPA, I think I appreciate more than most people the skill and craftmanship of a technology writer who knows how to make the complex simple, the tedious interesting, and the painstaking fun. Peter Kent is in that small group of writers who has this wonderful gift. Buy this book--you won't be sorry! BTW, I especially recommend this book to small business owners and managers who want to use the Internet as tool for boosting profits and gaining a competitive edge.
12 of 14 people found the following review helpful:
1.0 out of 5 stars
Very Disappointing,
By meredda "dmeredith" - Published on Amazon.com
This review is from: Poor Richard's Internet Marketing and Promotions (Poor Richard's Series) (Paperback)
I am the CEO of an Internet design company. I picked up the book because one of my clients recommended it. I was very disappointed in the book and actually think that it would cause more harm than benefit to anyone following it's advice.At least the first third of the book is completely unrelated to Internet marketing - it is more related to how to build a web site, with plenty of "this is what we've done" type advice. As an example of how bad the book is, they spend 2 chapters on search engine registration. This is a vital part of any Internet marketing strategy, and yet there was zero useful advice on how to achieve a good position, or how to really optimize your site for SE's. Also, many of the links in the book are out of date, many of the products they mention are no longer "best of breed", and I found their constant "Peter did this" or "Tara found that" extremely annoying. The authors need to realize that "what they've done" is not necessarily the best thing to do - and does not necessarily work for different types of businesses. If you are looking for a truly introductory text on how to get started on the Internet, you may want to consider it, as long as you are prepared for it to be out of date. However, if you are looking for help with your Internet marketing, there are much better books to spend your money on. |
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