Politics and the Mass Media in Britain
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Product Description
This fully-updated new edition of Politics and the Mass Media provides a comprehensive introduction to the role of mass communications in politics at all levels, from election campaigns, news reports and lobbying groups to the media activities of pressure groups.
The relationship between politics, politicians and the media is a matter of increasingly contentious debate, as politicians' awareness of the importance of the media becomes more sophisticated amidst rapidly-advancing media technology and control.
Providing a review of the nature and content of political communications and of recent theoretical developments, Negrine addresses the issues surrounding today's mass media, including cable and satellite television, investigation of the press, the relationship between the state and broadcasing institutions and the ever-present question of whether or not Britain needs a media policy. This new edition includes:
* Case studies from television and the press
* Fully revised text with updated sections on the press, broadcasting and media legislation
* Brand new chapters on Europe and globalisation
The relationship between politics, politicians and the media is a matter of increasingly contentious debate, as politicians' awareness of the importance of the media becomes more sophisticated amidst rapidly-advancing media technology and control.
Providing a review of the nature and content of political communications and of recent theoretical developments, Negrine addresses the issues surrounding today's mass media, including cable and satellite television, investigation of the press, the relationship between the state and broadcasing institutions and the ever-present question of whether or not Britain needs a media policy. This new edition includes:
* Case studies from television and the press
* Fully revised text with updated sections on the press, broadcasting and media legislation
* Brand new chapters on Europe and globalisation
Inside This Book
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First Sentence
Empirical research has long confirmed that for most people the mass media are the major sources of information about world events (Table 1.1) and about political affairs (Table 1.2). Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Empirical research has long confirmed that for most people the mass media are the major sources of information about world events (Table 1.1) and about political affairs (Table 1.2). Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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0 of 2 people found the following review helpful
Format:Paperback
I read sections of this book as research for a degree level politics project on New Labour and the Media and found it wanting in this department. This is not overly surprising - the summary above makes reference to 'recent examples' but if you note the publication date you'll find that anything prior to 1994 can hardly be considered recent anymore.
The book also appears to contain little of the structures of actual media management techniques employed in politics, and to my eye is more much more aimed at the media/journalism student than the politics reader.
There is a wealth of information on matters such as how the media has changed over time in terms of consumption, finance, and journalistic style and a rather interesting if slightly confusingly structured section on the impact of the media on its audiences (e.g. debate on 'copycat' violence).
If you're researching the media and want information on its relationship with the world of politics this is probably still a good source of all-round information despite its age, but if you are approaching from the politics angle I would recommend instead the works of Bob Franklin.
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