Introduction; D.Wring
PART I: DEBATES
What Took So Long? The late arrival of TV election debates in the UK; R.Bailey
The Election Debates from Sky News' Perspective; A.Boulton & T. D. C. Roberts
Media Coverage of the Prime Ministerial Debates; S.Coleman, F.Steibel & J.G.Blumler
The polls, the media and voters: the leader debates; A.Hawkins & C.Laws
PART II: POLLING
Were they Wrong about the LibDems All Along?; S.Atkinson & R.Mortimore
Polling Voting Intentions; P.Kellner, J.Twyman & A.Wells
PART III: VOTERS
The Campaign as Experienced by the Voters in the Battleground Seats; R.Mortimore, H.Cleary & T.Mludzinski
Public Confidence in Elections; J.Watson
PART IV: PARTIES
The Conservative Campaign; A.Wilson
The Labour Campaign; N.Cook
The Liberal Democrat Campaign; Lord C.Rennard
PART V: CAMPAIGNING
This election will be won by people not posters'… Posters and the 2010 General Election; C.Burgess
Constituency Campaigning in 2010; J.Fisher, D.Cutts & E.Fieldhouse
Below the Radar? Online campaigning at the Local Level; R.Southern & S.Ward
PART VI: MEDIA
Playing by the Rules: the 2009 MPs Expenses Scandal; J.Hudson
The Transformation of Campaign Reporting: the 2010 UK General Election, revolution or evolution?; I.Gaber
Reporting the 2010 General Election: Old Media, New Media - Old Politics, New Politics; D.Deacon & D.Wring
Genre and the mediation of election politics; K. Richardson, K. Parry & J. Corner
Conclusion; R.Mortimore & S.Atkinson