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Political Communication in Britain: The Leader's Debates, the Campaign and the Media in the 2010 General Election (Political Communications)

Political Communication in Britain: The Leader's Debates, the Campaign and the Media in the 2010 General Election (Political Communications) [Kindle Edition]

Dominic, Dr Wring , Roger, Dr Mortimore , Simon Atkinson
4.0 out of 5 stars  See all reviews (1 customer review)

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Product Description


"This fascinating collection of essays provides a detailed, scholarly but always accessible analysis of the interplay between the media and politicians - when there is most at stake. Political Communication in Britain is the 2010 election laid bare'
- Michael Cockerell, Award-winning political broadcaster

Product Description

Political Communication in Britain provides unique insights into the UK General Election of 2010 from those who fought, reported and polled the campaign. These contributions, together with those from leading academic experts, offer compelling analyses of how the parties, electorate and media participated in the democratic process. This book also discusses the nature and impact of the first ever British Prime Ministerial Debates from the perspective of those responsible for convening and organizing these historic encounters. Consideration is given to other pertinent issues including: voter attitudes towards politics in the aftermath of the parliamentary expenses' scandal; the role of the Internet during the campaign; and the issues as well as innovations in the various media platforms' representations of the contest.

Product details

  • Format: Kindle Edition
  • File Size: 1463 KB
  • Print Length: 224 pages
  • Publisher: Palgrave Macmillan (13 April 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B009ATD6H6
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #501,704 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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1 of 1 people found the following review helpful
By Mark Pack TOP 1000 REVIEWER
This title joins a long list of books already published on the 2010 general election. As with others it also faces the tough task of finding a niche between the burgeoning coverage of politics in the media, especially online, and the revitalised Nuffield general election series (The British General Election of 2010).

In its favour, Political Communication in Britain brings together a strong cast of journalists and politicians who were active participants in the election, with six of the nineteen chapters coming from insiders such as Sky's Adam Boulton, the Labour Party's Greg Cook and the Liberal Democrat peer Chris Rennard. Even so, much of the content is familiar to anyone who has read even only a small sample of the post-election analysis, whether in book form or not.

Compared to the books which appeared last year, the contributors to this volume have had extra time to collate and analyse evidence, as is shown by the blizzard of statistics about the TV debates. Not all questions, however, have been helped by extra time for, as the book says on the question of why the final polls got the level of Liberal Democrat support so wrong, "the [polling] companies' own investigations and those of the academics has been, so far, inconclusive and to some extent contradictory".

More illuminating are the chapters from Ivor Gaber on the media (which captures how much the old structure of daily press conferences and regular press releases has disappeared) and one on constituency campaigning, which presents the results of MORI polling in Labour/Conservative marginal seats.
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