"This fascinating collection of essays provides a detailed, scholarly but always accessible analysis of the interplay between the media and politicians - when there is most at stake. Political Communication in Britain is the 2010 election laid bare'
- Michael Cockerell, Award-winning political broadcaster
Political Communication in Britain
provides unique insights into the UK General Election of 2010 from those who fought, reported and polled the campaign. These contributions, together with those from leading academic experts, offer compelling analyses of how the parties, electorate and media participated in the democratic process. This book also discusses the nature and impact of the first ever British Prime Ministerial Debates from the perspective of those responsible for convening and organizing these historic encounters. Consideration is given to other pertinent issues including: voter attitudes towards politics in the aftermath of the parliamentary expenses' scandal; the role of the Internet during the campaign; and the issues as well as innovations in the various media platforms' representations of the contest.