In 1929, the first neon sign in Poland went up in Warsaw. Popular from the start, the earliest neon signs were made to orderfree in design, shape, and color, and significantly influencing other forms of advertising like poster design and typography. When the Communist regime gained power after World War II, it took a controlled interest in the medium of neon, going so far as to create Reklama, a state-run company for advertising services that held a monopoly on exterior advertising throughout Poland. Designed and built by prominent architects, graphic designers, and artists and overseen by a chief graphic designer, Polish neon signage was renowned for its outstanding technical and artistic qualities. During its peak, Reklama maintained over 1,000 neon signs, whose playfulness and folly stood out in the otherwise dark and oppressed Poland, ornamenting otherwise drab cities and towns. Today, most of the neon signs are gone, too expensive and fragile to maintain; belonging to no one, all that remains of them are their ghostly weathered shadows. Polish Neon: Cold War Typography and Design tells the fascinating story of neon in Poland by preserving and celebrating the remnants of this rich and influential history. Comprising archival and contemporary photographs of these mesmerizing signs, as well as original designs and interviews with the designers, this book reveals an untold story of Poland and how a communist bureaucracy helped shape the future of graphic design and typography.
 Trade In this Item for up to £3.30
Trade in Polish Cold War Neon: Cold War Typography & Design for an Amazon.co.uk gift card of up to £3.30, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Special Offer until June 30, 2013: Receive an additional £5 promotional Gift Card, when you trade-in at least £10 worth of books. Learn more
|
Book Description
Product details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, and more.
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star
Listmania!
Look for similar items by category
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
