The Sidewinder watch by Police promotes style with attitude with a chunky leather strap with mutifuntion silver dial.POLICE - a lifestyle brand. POLICE, metropolitan appeal, midway between the present and the future, for those looking for a distinctive product, where lines of metropolitan inspiration co-exist with new structures. This is a brand with a biting and resolute style; well represented by such illustrious spokesman as Bruce Willis, George Clooney and David Beckham who have all lent their image over the years. The POLICE brand has grown into a powerful lifestyle statement over recent years, with its comprehensive fashion collection that includes sunglasses, timepieces, jewellery and fragrances and is soon to complimented by leather accessories. The POLICE brand was launched in 1983 in Italy by De Rigo. The name was initially inspired by the eyewear sported by U.S cops in the 1980s, but the vision developed to embrace a spectrum of different designs, materials and colour schemes. A combination of spontaneous creativity and the expertise of trend ensure that each new POLICE collection perfectly targets future wearers. The first POLICE timepieces came onto the market in late 2003 and were an instant success. In the current collection there are watches to appeal to the extrovert urban heroes and heroines with striking colour combinations and decorative elements, alongside sporty chronograph models that ooze elegantly understated confidence. Every model has its own fashion identity while underlining the strong, energizing POLICE lifestyle statement. Today, POLICE is committed to defending its position as a leading player in global glamour and enabling customers to look good with confidence. All products are designed with great attention to detail, integrating touches that range from sparkling logos to wild colour combinations. Known and worn across five continents, the POLICE brand is growing stronger and stronger but it never fails to honour its Italian roots.