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How to Get Your Point Across in 30 Seconds or Less (Simon and Schuster Sound Ideas) [Abridged, Audiobook] [Audio Cassette]

Milo O. Frank , Author
3.8 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

1 Feb 1989 Simon and Schuster Sound Ideas
Anyone can be more effective in 30 seconds than in 30 minutes or 3 hours. With the aid of actors and amusing dramatizations, Frank teaches how to zero in on one's listeners and economically make your point.

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Product details

  • Audio Cassette
  • Publisher: Simon & Schuster; abridged edition edition (1 Feb 1989)
  • Language: English
  • ISBN-10: 0671602470
  • ISBN-13: 978-0671602475
  • Product Dimensions: 18.1 x 11.6 x 2.2 cm
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 2,275,915 in Books (See Top 100 in Books)

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Review

Jim Lindbergh Corporate Group Vice President, Dart Industries Milo Frank is a communications genius. His book can catapult you to a whole new level of success. --This text refers to an out of print or unavailable edition of this title.

About the Author

Milo Ogden Frank is a nationally acclaimed authority on communications skills and strategies. His proven techniques have brought him success in an extraordinary career as an actors' agent, Director of Talent and Casting for CBS Television, a writer-producer of feature films at MGM and independently, vice president in charge of production for Cinerama. He is also a many-yeared veteran of communications skills seminars for business and politicians, a lecturer, and the only American working in his particular area with Chinese, Japanese, Indians, and Malaysians in South-east Asia. Mr. Frank and his wife live in Beverly Hills, California. --This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

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3.8 out of 5 stars
3.8 out of 5 stars
Most Helpful Customer Reviews
47 of 49 people found the following review helpful
Format:Paperback|Verified Purchase
I was expecting (hoping) for something a bit new in this publication. I deal with highly technical matters in my day to day work and struggle to reduce what I need to communicate into a straight-forward concept to communicate to an audience without over-simplifying or trivialising the matter at hand.
What I hoped this would give me is strategies for understanding the level of my audience, and then methods for distilling out of my speech (letter, report, whatever) the truly relevant information, and then how to communicate that appropriately in a brief manner.
What we really have is an essay on why getting your point across is a good idea, and why doing it in 30 seconds is better. Preaching to the converted, the title would never have drawn me if I wasn't already sold on that idea.
The only aspect of 'how' dealt with is to "think about what you want to get out of the interaction, and focus on that without being sidetracked". Sadly, that is fairly obvious, the mechanics of achieving that are the challenge.
Examples are contrived and unrealistic and thus do not help to illustrate any points at all.
In conclusion; not much good, but probably of use to people who waffle incessantly and need the value of brevity explained.
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3 of 3 people found the following review helpful
2.0 out of 5 stars Simplistic and American-style 12 Jun 2001
Format:Audio Cassette
It takes FOREVER for the speaker to hand over some relatively simple points. Having said that, I suspect that it's just the tape which has been over abbreviated and over-simplified. You might find it worth trying the book instead - I'm going to!
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5.0 out of 5 stars Make life easier? 22 Jan 2012
Format:Hardcover
As a teacher it's imperative to make my point concisely.
I am now the king of Short and snappy explanations. Especially when I'm on the telephone to Council Tax or asking my boss for a pay rise!!!

Just buy it along with..... How to Make Your Point in Just a Minute: Get to the Heart of the Matter Quickly and Make Your Listeners Want to Hear More
Phillip Khan-Panni
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5.0 out of 5 stars Landmark book on communication! 14 April 2011
By Björn
Format:Paperback
Despite it's age it is an important, useful and easy read.
Highly recommended to *all* involved in anykind of "communication".
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5.0 out of 5 stars RE: it got my attention 16 Jun 2005
Format:Paperback|Verified Purchase
This book is a solid must for everyone! It demonstrates simply how easy it is to lose someones attention whilst you try express your agenda, whether its to sell, talk in public or meetings, interviews whatever. If you want to be a successful communicator then read this book!
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