This is a brilliant book for creatives thinking of starting up in business. The format is easy to read and covers all the nuts and bolts of getting you up and running. It explains the nitty gritty of business in a simple way, demystifying complex subjects. The resources section at the end of each question gives you the opportunity to look deeper into each topic.
This book goes well with Alison's other title, The Essential Guide to Business for Artists & Designers, and is the perfect crib sheet if you want a quick reference. In fact, it would be even better to see it on Kindle.
I can't recommend it highly enough.