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Product Description
Product Description
> Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns
> Blog to connect with readers, driving them to Amazon and bookstores
> Boost your visibility with Google, use MySpace for viral marketing
> Ignite word of mouth with Web social networks
> Capitalize on peer content and "amateur" book reviews
Here's what the experts say about this book:
"A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere."
-- Jane Corn, Amazon.com Top Reviewer
"I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn't missing anything, but it blew me away."
-- Scott Sigler, # 1 bestselling author
"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."
-- Aaron Shepard, author: Aiming at Amazon
"...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!"
- Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else."
-- Dave Taylor, author: 'Growing Your Business with Google'
"I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual."
-- Steve O'Keefe, author: 'Publicity on the Internet'
"...Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses."
-- Marion Gropen, president, Gropen Associates
Here's what's inside the book:
... Taking control of your book sales; Electric word of mouth; Amazon's `long tail;' Personalized bookstores; Book recommendation effectiveness
... Amazon Bestseller Campaigns; How Bestseller Campaigns work; Haywired recommendations
... Amateur book reviews; Credibility through peers; Amazon Top Reviewers; Negative reviews; Posting trade reviews on Amazon; Fee-based book reviews
... Building your author Web site; A survey of author Web sites; Your online press kit; Multimedia for books; Podcasting for publicity; When to launch your site
... Blogging for authors; Connecting with readers; Blog comments: pros and cons; Blogging categories; Over the long haul; Blog-to-e-mail service
... Social networking; MySpace: Not just for kids; Facebook; Create your own group; Other places on MySpace; More social-networking sites
... Tag - You're it!; Personal book tagging; Amazon tags; Amazon Media Library; LibraryThing; Tag-based marketing
... Advanced Amazon tools; Buy X, Get Y; Free paired placement; Single New Product e-mails; Amazon Connect; Listmania; So You'd Like to . . . guides; Search Inside the Book; Statistically Improbable Phrases; Writing book reviews; Amapedia; Customer discussions; BookSurge; Your Amazon profile --
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Customer Reviews
Take the tip from the intro and read the whole thing through to get a bird's eye view of what is possible for both the neophyte and the seasoned pro to achieve. It's compelling reading if you're hungry to get started and don't know where to begin.
Steve Weber lists having your own website and blog as top priorities for selling your book and steering traffic to it.
He points out all the pitfalls to the unwary - what used to work but has since been overtaken. All the arcane methods used by Amazon in its rankings - how to get good reviews from strangers, how to avoid wasting money - he covers all the bases.
I've now worked my way through Plug Your Book twice and re-read some sections several times - this is a reference book that I feel will become dog-eared with use before I'm through with it. There's enough stuff to try out here to keep me busy for the next year.
I dreaded the whole idea of having to market my novel - but this book has actually got me excited about all the possibilities.
And you can sign up to his blog where he posts continual updates to his book to keep you up to speed with the latest developments in online book marketing.
This is a goldmine - the motherlode for writers.
Terry Oliver
Author of: IN HOT PURSUIT - a novel for the 'sixty-somethings'
"Plug Your Book" teaches you several online tactics such as the importance of blogging. When I do Google searches of my books, the most frequently shown results are from my blogs and from MySpace blogs.
Speaking of MySpace, it is very helpful to get the word out about your book. I'm convinced that I've sold the majority of my books because someone saw them on MySpace. But I can't be sure.
"Plug Your Book" is good for promoting your book all over the web in general. You should also get a copy of "Aiming At Amazon" if you plan to promote your book on Amazon. Don't bother getting a copy of "Sell Your Book On Amazon." I did a lot of tactics in that book, and so many of them didn't work.
Brandon Simpson
Of all of the steps in the publishing process, I think that marketing is the most challenging. Most first time authors assume that if they write it people will automatically flock to read it. The harsh truth is that if no one knows about the book, they can't buy it. To make matters even worse spreading the word isn't as easy as it would seem. Authors can spend thousands of dollars on publicity campaigns and not even break even.
Plug Your Book is a good resource for new and not so new authors. The majority of the ideas detailed are low cost easy to do activities that any person can undertake. Many of these notions focus on making full use of the features of high density sites such as Amazon and Google as well as a variety of social networks such as Book Crossing, Library Thing, and MySpace. These kinds of connections are essential for word of mouth promotion.
So why only three stars? Read more
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