My little boy got this for Christmas when he was 6 months old and it was an instant hit with all the family. He is now 14 months and loves it even more now he can press the button himself and grab the balls as they pop up. The balls regularly land on the floor and roll around the room (instead of back in the tray) which just adds to the game when he plays it with his 4 year old sister or me and his dad as it's a race to see who can retrieve the ball first - or even if you can get it back before the next one goes astray!. I thought this would be quite a limited toy but I can see us playing with it for a long while yet.