Playmobil rocks. Period! The Egyptian series is absolutely wonderful. We gave this to our 10 year old for Christmas this year - partly because Lego (which is also enjoys) is such a pain in the neck for him and us to put together. And of course, even after the Legos are put together, they come apart quickly and easily. The Playmobil Egyptian series offers a lot of imaginative play almost right from the box. I say 'almost' because we also purchased the Playmobil pyramid (coolest thing ever, BTW) and spent about an hour putting stickers on it. But once the stickers were on, boom! Instant fun.
My 10 year old loves this and he's a pretty typical boy. (loves WWE, Diary of a Wimpy Kid & Captain Underpants books, Star Wars anything, exploring outside, riding his bike, SpongeBob)