We bought this for my son's third birthday and he's played with it daily. It's great for the imagination, eg I spotted him with it up on his high chair tray (while he was crouching on the floor) lowering down the winch to rescue someone in the stretcher! He's been having some great games with it and although he's very hard on his toys, (being a typical 3 yr old boy!) it's stood up very well. I'll defintely be adding to the set over time and buying one for his cousin whose 3rd bday is coming up soon.