Playing to Win is a handbook for women who want to be successful. Karren Brady did it. At 23 she took over as Managing Director of Birmingham City Football Club, becoming the youngest ever female Managing Director of a UK PLC when it floated in 1997. Although the club was the "football equivalent of a rubbish dump" and women were barely even seen on the terraces in the early 90s, Karren Brady persuaded her backers to acquire the club and single–mindedly revolutionised it, clearing the debt, taking Birmingham City into the Premier League and transforming it into a viable business. How did she do it? How did a 23–year–old woman with little previous experience at this level of management walk into a man’s world and achieve such success? In Playing to Win , she reveals her secrets and shares with other women the techniques they can adopt to succeed in their own lives, on their own terms. Her ten motivational rules are self–help classics: ambition, determination, courage, charm, hard work, attitude, humour, confidence, focus and communication. Playing to Win shows women how to grow in each of these areas and achieve the success they dream of. And like all great self–help, her principles apply across all areas of experience – work and personal life. Playing to Win is a handbook for success in any situation. Moving from Karren’s story, how she has transformed a business and maintained a full and stable personal life, to a chapter–by–chapter study of the ten principles successful women need to adopt, Playing to Win is essential reading for women who want to have it all.
Karren Brady is Vice Chairman of West Ham F.C, Lord Sugar's Advisor on The Apprentice and one of the UK's leading Female Business Speakers.
Karren began her career aged 18 at Saatchi & Saatchi, she swiftly moved onto LBC as a sales executive. In 1998 she joined Sport Newspapers Ltd and became Director within a year.
Recognised as the first woman in football, Brady was Managing Director of Birmingham City Football Club from 1993 to 2009 and during that time turned the Club's fortunes around. She took over the club when it was in administration, and in her first year at the helm, the Club recorded a financial trading profit. In 1996 the Club made an overall profit for the first time in modern history and in February 1997 she launched the Club on the Stock market; Karren was the youngest Managing Director of a PLC in the UK.
In October 2009 Karren sold Birmingham City FC for £82million.
In January 2010, Karren was appointed Vice Chairman of West Ham United FC. Following her first 12 months at West Ham, the club made a trading profit for the first time in many years.
An Ambassador for The Stroke Association, WellChild and Teenage Cancer Trust, Karren Brady is also Chair of the Mothercare Group Foundation. She has been a Board Director of Mothercare PLC, Channel 4 Television and Sport England and is currently a non-Executive Director of Arcadia. She is an honoree Fellow of the Institute of Sales and Marketing.
Karren was voted by Cosmopolitan as 'One of the 100 most powerful women in the world' and in 2004 and again in 2006 attended The Queen's Lunch for Women Achievers and Business Leaders. She was acknowledged as 'One of the most influential women in Britain' by the Daily Mail and voted as 'One of Britain's Most Inspirational Women' by Good Housekeeping magazine.
In November 2006 Karren Brady won the Cosmopolitan Woman of the Year, in the category of Women Who Have Changed the World.
In October 2007 Karren was voted Business Woman of the Year and in November 2008 she was named as 'One of the top leadership role models' in a national poll. This recognition was quickly followed in December 2008 when she was presented with the coveted Spirit of Everywoman Award at the NatWest Everywoman Awards, acknowledging her 'Outstanding achievements in changing the landscape for women in business'.
November 2010 saw Karren listed in the business category of The Sunday Telegraph's '100 Most Powerful Women in Britain', whilst she was also included in the Evening Standard's list of 'London's 1000 Most Influential People 2010', second to David Beckham in the category of Sport.
In December 2010 Dr. Karren Brady received her Doctorate from the University of Birmingham in Business studies.
In July 2011 she won the National Reality TV Award for Best TV Judge beating Cheryl Cole, Louis Walsh and Aleshia Dixon amongst others.
In 2010 following appearances as one of Lord Sugar's interrogators on the popular BBC show 'The Apprentice', Karren replaced Margaret Mountford as Lord Sugar's right-hand woman.
Visit Karren's website at www.karrenbrady.com