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Playing to Win: 10 Steps to Achieving Your Goals Paperback – 12 May 2004

4 customer reviews

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Product details

  • Paperback: 180 pages
  • Publisher: John Wiley & Sons; 1 edition (12 May 2004)
  • Language: English
  • ISBN-10: 1841125636
  • ISBN-13: 978-1841125633
  • Product Dimensions: 15.6 x 1.4 x 23.6 cm
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 315,222 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Karren Brady is Vice Chairman of West Ham F.C, Lord Sugar's Advisor on The Apprentice and one of the UK's leading Female Business Speakers.


Karren began her career aged 18 at Saatchi & Saatchi, she swiftly moved onto LBC as a sales executive. In 1998 she joined Sport Newspapers Ltd and became Director within a year.


Recognised as the first woman in football, Brady was Managing Director of Birmingham City Football Club from 1993 to 2009 and during that time turned the Club's fortunes around. She took over the club when it was in administration, and in her first year at the helm, the Club recorded a financial trading profit. In 1996 the Club made an overall profit for the first time in modern history and in February 1997 she launched the Club on the Stock market; Karren was the youngest Managing Director of a PLC in the UK.


In October 2009 Karren sold Birmingham City FC for £82million.


In January 2010, Karren was appointed Vice Chairman of West Ham United FC. Following her first 12 months at West Ham, the club made a trading profit for the first time in many years.


An Ambassador for The Stroke Association, WellChild and Teenage Cancer Trust, Karren Brady is also Chair of the Mothercare Group Foundation. She has been a Board Director of Mothercare PLC, Channel 4 Television and Sport England and is currently a non-Executive Director of Arcadia. She is an honoree Fellow of the Institute of Sales and Marketing.

Awards:
Karren was voted by Cosmopolitan as 'One of the 100 most powerful women in the world' and in 2004 and again in 2006 attended The Queen's Lunch for Women Achievers and Business Leaders. She was acknowledged as 'One of the most influential women in Britain' by the Daily Mail and voted as 'One of Britain's Most Inspirational Women' by Good Housekeeping magazine.


In November 2006 Karren Brady won the Cosmopolitan Woman of the Year, in the category of Women Who Have Changed the World.

In October 2007 Karren was voted Business Woman of the Year and in November 2008 she was named as 'One of the top leadership role models' in a national poll. This recognition was quickly followed in December 2008 when she was presented with the coveted Spirit of Everywoman Award at the NatWest Everywoman Awards, acknowledging her 'Outstanding achievements in changing the landscape for women in business'.


November 2010 saw Karren listed in the business category of The Sunday Telegraph's '100 Most Powerful Women in Britain', whilst she was also included in the Evening Standard's list of 'London's 1000 Most Influential People 2010', second to David Beckham in the category of Sport.


In December 2010 Dr. Karren Brady received her Doctorate from the University of Birmingham in Business studies.


In July 2011 she won the National Reality TV Award for Best TV Judge beating Cheryl Cole, Louis Walsh and Aleshia Dixon amongst others.



The Apprentice:


In 2010 following appearances as one of Lord Sugar's interrogators on the popular BBC show 'The Apprentice', Karren replaced Margaret Mountford as Lord Sugar's right-hand woman.


Visit Karren's website at www.karrenbrady.com


Product Description

Review

a first–rate handbook for women keen to succeed in business. (Daily Express, 23.March 2004)

" a first–rate handbook for women keen to succeed in the business world." (Daily Star, 23 April 2004)

" tips and secrets on how to change yourself to improve your chances." (Daily Post, 28 April 2004)



?? a first–rate handbook for women keen to succeed in business.? (Daily Express, 23.4.04)

"? a first–rate handbook for women keen to succeed in the business world." (Daily Star, 23 April 2004)

"? tips and secrets on how to change yourself to improve your chances." (Daily Post, 28 April 2004)

From the Inside Flap

Playing to Win is essential reading for women who want to have it all. Karren Brady has done just that. At 23 she took over as Managing Director of Birmingham City Football Club and single–mindedly revolutionised it. She cleared the debt, and made history by taking it into the Premier League, whilst transforming it into a viable business along the way.

So how did a 23–year old woman with little or no management experience walk into a man′s world and achieve such incredible success? In Playing to Win, Karren Brady reveals her secrets and shares with you the techniques you can adopt to succeed in your own life, on your own terms. Karren reveals the the ten characteristics shared by all successful women: determination; ambition; confidence; courage; humour and charm; leadership; communication; staying on track; drive; and hard work. Playing to Win shows you how to make radical changes in each of these areas. It is a personal story as well as a practical game plan and inspirational guide packed with insights from high achieving women, from Martha Lane Fox to Sly Bailey and Jacqueline Gold to Anne Wood.

Playing to Win is essential reading for women who want to have it all.


Inside This Book

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

3.8 out of 5 stars
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Most Helpful Customer Reviews

13 of 16 people found the following review helpful By "juliekilgour" on 11 May 2004
Format: Paperback
I needed re-inspiring and remotivating within my male dominated career.
Karren Brady has long since been a great role model to me as a young women determined to take her chance in the male management world. I feel an affinity with her.
To read the stories and experiences within this book is truly remarkble, the women who find drive and dedication with a sense of humour above all makes truly inspring reading.
This book is an amazing snapshot of the diverse and varied world of dedicated focussed women irrepsective of age & background.
It makes you feel when your questioning 'is this me or everyone one else' ???? you realise you are unified with other women who are asking the same question and finding the answer is not them.
Inspirational!!!!!
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1 of 1 people found the following review helpful By doolish on 13 April 2013
Format: Paperback
Excellent for those people who don't enjoy hung ho American life changing books - Karen gives real stories from real women who did change their lives with hard work and determination. Will be passing this on
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4 of 5 people found the following review helpful By Blackdoll24 on 5 Sept. 2010
Format: Paperback
Enlightening book, which encouraged and empowered, great stories of success from a diverse mix of women, with detail from Karren Brady also.
It was an easy read caused you to pause for thought on your own goals and provided insight rather than advise to help you seek your own goals and achieve them.

Very inspiring stories, made you feel your not alone in your quest for success

Definitely a required addition to the bookcase!
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2 of 4 people found the following review helpful By Deb on 14 July 2012
Format: Paperback Verified Purchase
Same advice I recently read in a ladies magazine! Took me 20 mins cover to cover to read and found nothing new to say and not well written. I would stick with the Richard Templar range of books for a more meaningful read. This has been consigned into the recycling.

Disappointed
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