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Playing for Keeps: Michael Jordan and the World He Made Paperback – 4 Jan 2001


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Product details

  • Paperback: 448 pages
  • Publisher: Yellow Jersey Press; New edition edition (4 Jan 2001)
  • Language: English
  • ISBN-10: 0224061151
  • ISBN-13: 978-0224061155
  • Product Dimensions: 13 x 2.8 x 19.8 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 1,190,467 in Books (See Top 100 in Books)

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Product Description

Amazon Review

Back in the Fall of 1993, When Michael Jordan first told his teammates he was leaving (basketball) Armstrong told him, "Man, you now have the two scariest things imaginable: all the money in the world and all the time in the world."

No.23 took the game of basketball and made it his own. Between 1991 and his retirement in 1999 the six times NBA Championship-winning Chicago Bulls were Michael Jordan. On the way he became the richest, most globally famous sports star since Muhammad Ali.

In Playing For Keeps: Michael Jordan and the World He Made, Pulitzer-Prize winning journalist David Halberstam--a consistently intelligent and articulate explorer of America's sporting history--turns a critical eye on the big fella, and gauges the impact Jordan had on his sport and an increasingly American-flavoured world.

Halberstam looks beyond the court at the business of basketball--the iniquities of the franchise system; the overwhelming financial power of being the top man; the fragility of that position--and places Jordan at the centre of a commercial revolution that outgrew the game and sport itself. Basketball became the sport that tied American urban culture, Afro-American street style and hip-hop beats to the billion-dollar multi-national mule train. Coke, Big Macs and B-Ball--Jordan was the public face of each.

But Playing for Keeps is equally strong on the personalities behind the power plays--in interviews with Jordan's family and fellow "players" on and off the court, Halberstam keeps his journalistic sense in the illusion-rich atmosphere of the big game and more often than not gets the goods. The section on Jordan's first "retirement" in 1993, when, accused of gambling, he turned his attention to playing pro-baseball, is particularly revealing.

This is a fascinating, subtly-crafted work which climbs high above the usual weary trawls through the careers of sports celebrities, and slam dunks in style.--Alex Hankin --This text refers to an out of print or unavailable edition of this title.


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Customer Reviews

4.2 out of 5 stars
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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By A Customer on 10 April 2000
Format: Paperback
I thought this book might be an insight into the world that Michael Jordan made; the marketing, the hype, how he made the sport global. Instead it was a let down. There was not enough critical analysis, just what a great player he was. How many times does the reader have to be told that he was very determined and had an unrivalled will to win? The book started off well, then became very average. It promised so much, but didn't deliver more about Jordan's world and the 'marketing monster' he created. Only read this book if you want a profile of MJ. It won't offer you anything more.
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Format: Paperback
I read this book as a series of books on the greatest of all time, like you forgot. The amount of detail put into this book for the small price paid is amazing, this should be worth more than Bill Gates. After i've said all this then your wondering, "why only for stars" , the answer nothing gets five, nothing is perfect, not even the long two Jardan shot against the Jazz. Since i like to keep things short and sweet, like Jordans baseball career, im goin' to finish with this, once you've read this none of your friends will be able to shut you up.
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1 of 2 people found the following review helpful By A Customer on 17 Feb 2001
Format: Paperback
This book is amazing, it highlights the significance Micahel Jordan has had on world sport. It shows him as one of the world's greatest sports stars, along with greats like Muhammad Ali. However at the same time it shows us his troubled life and the barriers he has had to overcome on his path to the top of his sport. We see another side of the legend that is Micahel Jordan. Not only is he a God on the basketball court but he is a loving and caring father and husband. This book is very good, and I recommend it to any Michael Jordan fan, and if you are not a fan read it as well and you will become a fan of Air Jordan.
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By Joao Rodrigues on 5 Nov 2014
Format: Paperback
A lot of info regarding Jordan career
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 1 review
Excellent Historical Biography 1 Dec 2013
By K.A.Goldberg - Published on Amazon.com
Format: Paperback
Author David Halberstam (1934-2007) mixes biography, sports diary, and NBA business history in these superbly readable pages. Halberstam focus heavily on Jordan's last year with the Chicago Bulls (1997-98) as he also covers Michael from childhood thru superstardom. Readers learn about Jordan's middle-class upbringing in a family of strong values, his college days at North Carolina where coach Dean Smith insisted on sportsmanship, and his appealing persona (and interracial friendships) that predated his athletic stardom. Then we follow Jordan's career with the Chicago Bulls (including six championships), his baseball hiatus, and his stunning marketability for Nike and other sponsors. The author includes some revealing tidbits about teammates like Scottie Pippen and Dennis Rodman, plus competing stars like Larry Bird and Magic Johnson. There is also a business history, one showing how the rise of cable television and 24-hour sports media affected Jordan, other top stars, plus the NBA as a whole. Possessed with fanatical determination and competitiveness, Jordan demanded much from his teammates (and himself), and could at times be difficult and rough. Also, his wide appeal came partly from his modest height, which let fans identify with him in a way they couldn't with taller stars. Halberstam does make a couple minor factual errors, but overall this is an excellent and business-savvy biography.
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