After reading only 8 pages of this book it began to become very obvious to me (as I assume it will to any Coupland fan) that there is a lot of content in this book which has been recycled from his previous novels.
For example: The 'rapture on a plane' section is paraphrased from The Gum Thief, and the yawning bird point is mentioned in that book too; Many, many ideas which were already used (more skilfully) in Eleanor Rigby (eg, Black stars during daylight, reaction to shopping for books about lonlieness, why money makes us feel good ... and so on). There are too many similarities to his previous novels, not only in terms of overarching themes (which is fair enough) but in smaller almost 'filler' sentences.
I really struggled trying to read this book without exclaiming in annoyance each time a recycled idea/sentence came round.
His previous novels thrown into a blender = a substantial amount of content from 'Player One'.
On a positive note the introduction of a character on the autistic spectrum was interesting, perhaps she is portrayed as too robotic though which didn't gel with the level of insight she seems to have about herself and others.
Overall, sadly not one of his best novels.