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Platform [Hardcover]

Michael Hyatt
4.8 out of 5 stars  See all reviews (9 customer reviews)
Price: £15.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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Product details

  • Hardcover: 224 pages
  • Publisher: Thomas Nelson (20 Jun 2012)
  • Language: English
  • ISBN-10: 159555503X
  • ISBN-13: 978-1595555038
  • Product Dimensions: 14.7 x 3 x 21.3 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: 109,810 in Books (See Top 100 in Books)

More About the Author

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Product Description

Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform. To be successful in the market today, you must possess two strategic assets: a compelling "product" and a meaningful "platform." In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today's crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice. In "Platform, " Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . . The book includes: proven strategies easy-to-replicate formulas practical tips Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed--and win big!--in an increasingly noisy world.Endorsements: "I've known Michael Hyatt for more than a decade, and during that time I've seen him master just about every social media platform that's hit the scene. He's used blogging, Facebook, Twitter and more to expand his personal platform from a successful book publisher to a leading national brand of his own. Trust me, this guy knows what he's talking about--so pay attention!" --DAVE RAMSEY, "New York Times "Best-selling Author, Host, "The Dave Ramsey Show" "A generous book from a man who knows what he's talking about. Michael Hyatt has built a platform, and you can too." --SETH GODIN, New York Times Best-selling Aut

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Customer Reviews

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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
By Robert Morris TOP 100 REVIEWER
Format:Hardcover
Given the blizzards of messages we receive electronically and the cacophony of voices competing for attention, it is much more difficult now than ever before to create or increase demand for a product or service. Michael Hyatt offers what he characterizes as a "step-by-step guide" to getting noticed. He agrees with Shakespeare: "All the world's a stage." Therefore, whatever we wish to communicate must have both a stage and an attentive audience. Extending his metaphor, Hyatt explains, "This book is all about attracting that audience, turning on the brightest lights you can find, and building passionate loyalty so your audience stays with you through every line, every scene, every act. It's not about ego or being the center of attention. It's about having something of value to others and finding the most powerful way of getting that message to others who can benefit from it."

What Hyatt proposes is a five-part process, with each Part consisting of specific action steps. This approach covers both the "what" and the "how" as he provides a combination of information, insights, and counsel. For example, "Part One: Start With WOW" has seven sequential action steps:

o Create a compelling product [or service]
o Bake in the WOW
o Exceed market expectations
o [Be aware and] beware of obstacles
o Don't settle for less than great
o Give your product [or service] a memorable name
o Wrap the WOW in style

Part One enables the reader to understand "how to create, name, and package a compelling product (the what). If you don't have that right, nothing else matters." Material in Parts Two-Five explain how to prepare to launch, build a home base, expand reach, and engage one's "tribe." Hyatt inserts dozens of checklists throughout the 60 brief but remarkably substantial chapters.

He concludes the book with an especially significant incident when he and his wife attended a Tony Robbins seminar and at one point, they and all others were invited to walk barefoot the length of one of twelve lanes of scorching hot (i.e. 1000º) coals, each lane about 20 feet long. That experience became "a powerful metaphor in our lives...What does this have to do with building a platform? Everything...Just like fire walking, [begin italics] the key is to start [end italics]."

Presumably Michael Hyatt agrees with me that it would be a fool's errand for anyone to attempt to apply immediately everything they learn from his book. Also, I think that modifications must be made with regard to how relevant strategies and tactics are executed. Moreover, the nature and extent of the platform will vary from a presentation to one person such as the CEO of a prospective client to an audience of 1,500 at a major professional meeting. However, whatever the given circumstances, the basics remain the same and they are covered thoroughly and eloquently in this book.
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6 of 7 people found the following review helpful
5.0 out of 5 stars Fantastic if you want to build an online profile 29 May 2012
Format:Kindle Edition
I've been reading Michael Hyatt's blog for a number of years, so I thought that I wouldn't get too much from the book. But it is definitely a fantastic read, whether you are a newbie online or someone who is more experienced. I have read many branding and marketing books and experimented with my own platform online but I wrote 10 pages of notes from this book and have a long To Do list of things I need to improve. This will help you audit where you are right now and target where you want to get to. Michael has done a great job of making the information accessible and the reasons behind the tools are also explained. Recommended for people who are serious about expanding their online platform.
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1 of 1 people found the following review helpful
5.0 out of 5 stars An Excellent Resource for Small Businesses 21 Aug 2012
Format:Hardcover|Amazon Verified Purchase
"Platform - Get Noticed in a Noisy World" is written by Michael Hyatt, Chairman and former CEO of Thomas Nelson Publishers. He writes from personal experience, sharing how he developed his blog which has become one of the most popular in the world.

The book is divided into five parts: Start with Wow; Prepare to Launch; Build Your Home Base; Expand Your Reach; and Engage Your Tribe

In addition to the easy to read 60 chapters, there are several pages of resources and a very useful Appendix of Blog Post Ideas.

I have read this book from cover to cover twice so far, on Kindle, in hard copy, and listened to the audio version several times too. And I keep going back to mine the generously seeded nuggets to implement in my business, and pass on to clients.

`Platform' is an excellent resource for small businesses, whether they make products or deliver services. The author's exploration of and success with social media is proof that it can be done, so long as the offering is of the highest quality.

The author's own experience of social networking seems mainly focused on Twitter, with only the briefest mention of Facebook. Therefore, this book is not a comprehensive guide to using all the currently popular social networks, but then it doesn't pretend to be. What it shows is how effective it can be to concentrate your efforts on one network.

This book is encouraging and full of useful ideas that are easy to implement. It is suitable for both experienced and novice bloggers. I recommend it to coaches, trainers, authors and speakers who want to stand out from the crowd.
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