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Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation [Hardcover]

Annabelle Gawer , Michael A. Cusumano
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Product Description

From the Publisher

 From high-tech–strategy experts Annabelle Gawer and Michael A. Cusumano, this book explains how the best-in-class establish and grow their dominant positions.
 Offers the first long-term study of how companies successfully become platform leaders: companies whose products provide the basic technological architecture on which other products and systems are built around (e.g., the microprocessor or Windows Operating System).
 Discusses how platform producers encourage other firms to create complimentary innovations, orchestrate innovations and standards for an entire industry, and deal with various internal and external tensions or conflicts that arise when implementing platform leadership strategies.
 Provides insightful analysis of leading companies’ platform strategies through in-depth case studies of Intel, Microsoft, Cisco, Oracle, Palm Computing, Netscape, Hewlett-Packard, Qualcomm, EMC, Netscape, and Sun Microsystems, among others.

 Grounded in rich empirical research, it includes interviews with more than 100 senior executives from featured companies, enhancing its appeal to both practitioners and scholars.
 Presents a framework and set of tactics for designing and implementing a successful platform strategy, offering plentiful advice and examples, including detailed strategies that can be readily adapted.

About the Author

Annabelle Gawer is Assistant Professor of Strategy and Management at INSEAD.
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