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Yet, in spite of this perilous situation, some firms have developed strategies that have made them industry powerhouses and world-class innovators. How? By becoming platform leaders-companies that provide the technological foundation on which other products, services, and systems are built. Platform leadership is the Holy Grail of high-tech industries, but it is difficult to achieve.
In Platform Leadership, high-tech strategy experts Annabelle Gawer and Michael A. Cusumano reveal how Intel, Microsoft, and Cisco, as well as companies including Palm and NTT DoCoMo, have orchestrated industry innovations to support their products-and, in the process, established dominant market positions. Based on these in-depth case studies and on incisive analysis, the authors present their Four Levers Framework for designing and implementing a successful platform strategy-or for improving an existing strategy:
1. Determine the scope of the firm: Is it preferable to create product complements internally or let the "market" produce them?
2. Design product technology strategically: What degree of modularity is appropriate? Should product interfaces be open or closed? What information should leaders disclose to outside firms?
3. Shape relationships with external complementors: How can the company balance competition and collaboration with outside players?
4. Optimize internal organizational structures: What processes and systems will allow the company to manage internal and external conflicts of interest most effectively?
For executives, strategists, and entrepreneurs in many high-tech arenas, this book shows how firms can orchestrate innovation to ensure their own competitive futures-and drive the evolution of their industry.
AUTHORBIO: Annabelle Gawer is Assistant Professor of Strategy and Management at INSEAD. Michael A. Cusumano is the Sloan Management Review Professor of Management at the MIT Sloan School, editor-in-chief and chairman of the board of the Sloan Management Review, and coauthor of the bestseller Microsoft Secrets.
From the Publisher
Offers the first long-term study of how companies successfully become platform leaders: companies whose products provide the basic technological architecture on which other products and systems are built around (e.g., the microprocessor or Windows Operating System).
Discusses how platform producers encourage other firms to create complimentary innovations, orchestrate innovations and standards for an entire industry, and deal with various internal and external tensions or conflicts that arise when implementing platform leadership strategies.
Provides insightful analysis of leading companies’ platform strategies through in-depth case studies of Intel, Microsoft, Cisco, Oracle, Palm Computing, Netscape, Hewlett-Packard, Qualcomm, EMC, Netscape, and Sun Microsystems, among others.
Grounded in rich empirical research, it includes interviews with more than 100 senior executives from featured companies, enhancing its appeal to both practitioners and scholars.
Presents a framework and set of tactics for designing and implementing a successful platform strategy, offering plentiful advice and examples, including detailed strategies that can be readily adapted.
In many industries, conventional wisdom has said, a position of leadership bestows authority, strength, even invulnerability. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
4.0 out of 5 stars
Driving Whole Industries Forward,
By Sydney Charles (Pinner, Middx United Kingdom) - See all my reviews
This review is from: Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation (Hardcover)
I bought this book to discover the latest thinking on bringing together myriad parties to produce the synergy needed for today's technological progress. It fulfilled this aim with an unusual blend of understanding of both technology and relationships.As an IT person, I also found the descriptions of historical and topical issues in the computing, network and mobile industries fascinating. The style is very readable and I would recommend it to anyone seeking inovation and profitable progress in today's difficult climate.
4.0 out of 5 stars
Driving Whole Industries Forward,
By Sydney Charles (Pinner, Middx United Kingdom) - See all my reviews
This review is from: Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation (Hardcover)
I bought this book to discover the latest thinking on bringing together myriad parties to produce the synergy needed for today's technological progress. It fulfilled this aim with an unusual blend of understanding of both technology and relationships.As an IT person, I also found the descriptions of historical and topical issues in the computing, network and mobile industries fascinating. The style is very readable and I would recommend it to anyone seeking innovation and profitable progress in today's difficult climate.
4.0 out of 5 stars
Good insight into how to make strategic partnership work,
By A Customer
This review is from: Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation (Hardcover)
I liked the book because it took a fresh look at the different ways by which Microsoft, Intel and Cisco have been so successful in dominating sections of the IT market.The authors' analysis of their problems of how to maintain the integrity of their platform, while evolving to meet new requirements and establishing leadership are applicable to a wide range of industries not just IT. I thought the authors' acknowledgement of the role of internal and external conflict and collaboration refreshing and their solutions useful. The book's quite readable and I'd use its framework as the basis for strategic workshops.
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