- Paperback: 266 pages
- Publisher: Focal Press; 2 edition (14 July 2014)
- Language: English
- ISBN-10: 0415711185
- ISBN-13: 978-0415711180
- Product Dimensions: 21.3 x 1.8 x 27.7 cm
- Amazon Bestsellers Rank: 207,359 in Books (See Top 100 in Books)
- See Complete Table of Contents
No Plastic Sleeves: Portfolio and Self-Promotion Guide for Photographers and Designers Paperback – 14 Jul 2014
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More About the AuthorsDiscover books, learn about writers, and more.
About the Author
Larry Volk is an Associate Professor of Photography in the department of Visual Communications in the School of Visual and Performing Arts at Endicott College. He holds an M.F.A. from Rhode Island School of Design. Larry worked in the editorial and commercial market for 10 years. He has been a photographic educator in New England and exhibiting photographer both regionally and nationally for over 20 years.
Danielle Currier is a Professor of Design in the department of Visual Communications in the School of Visual and Performing Arts at Endicott College. She holds an M.F.A. from Parsons The New School for Design. Danielle has worked as an educator, designer and artist in the Boston area and New York City for over 15 years. She has received numerous grants and fellowships, and has spoken at industry events from Nashville to Chicago. Her website, www.noplasticsleeves.com, is an industry recognized resource showcasing current portfolio and promotional work from around the world.
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Most Helpful Customer Reviews on Amazon.com (beta)
Overall, I'm pleased with the guidance it provided with regards to portfolio as well as personal websites and resumes.
Volk and Currier, begin by showing you how to establish and define the goals for your portfolio and ultimately for your career. Then, the authors outline the process of defining and developing a brand that will be related to the development of your portfolio. They continue by guiding you through a number of steps in order to help turn your brand statement into a visually compelling concept and design. Next, the authors show you how to make a book that functions well, and allows you to present your work in a context that you have designed. Then, they examine why the primary visual focus of your page layout should be on the work itself. The authors continue by introducing some basic methods that can go a long way to making a portfolio that stands out and brings you attention. Next, they focus on the strategy, branding and design of an online portfolio and digital presence. Then, the authors discuss the development of specific promotional pieces that capitalize on taking a creative approach to connect with your target market and establish an audience for your work. Finally, they show you how to put your resume together.
Hopefully, your encounter with this excellent book, will allow you to enter the portfolio process at any point, to review, revise, and redesign if necessary. For those of you who are just starting the portfolio process, it is important to follow each step in the order that the authors have outlined, as each step informs the next.
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