- Paperback: 272 pages
- Publisher: John Wiley & Sons (2 Nov 2001)
- Language English
- ISBN-10: 0471441090
- ISBN-13: 978-0471441090
- Product Dimensions: 15.2 x 1.6 x 22.9 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 1,351,733 in Books (See Top 100 in Books)
- See Complete Table of Contents
Planning Your Internet Marketing Strategy
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Review
"...contains a great deal of sensible advice..." (Marketing, 14 March 2002)
"...easy text with hands on advice that could prove useful to the beginner as well as the more experienced person." (M2 Communications, 19 April 2002)
"...easy text with hands on advice that could prove useful to the beginner as well as the more experienced person." (M2 Communications, 19 April 2002)
M2 Communications, April 2002
"..easy text with hands on advice that could prove useful to the beginner as well as the more experienced person."
Inside This Book
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First Sentence
Once there was life without drive-up fast food. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Paperback
A down-to-earth and useful step-by-step guide to developing a successful Web venture. The author forces you to reflect on your Web strategies. I wish the book would have been available before I began to build my website. Put your hands on the book and set aside time to read it. It is a really good investment.
Pierre Giguere
The Marketing Brain
Pierre Giguere
The Marketing Brain
1 of 1 people found the following review helpful
Format:Paperback
A good summary with plenty of ideas aimed primarily at small and medium sized business startups. Good advice on creating a marketing plan.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
18 reviews
10 of 10 people found the following review helpful
Planning Your Internet Marketing Strategy
28 Nov 2001
Format:Paperback
If you want good advice on how to market your website this book is it. No flim flam here! Dr Wilson's book is just what you're looking for. He cuts through the geek talk and practically holds your hand as you learn what to do and what not to do. I am 100% convinced 2002 will be a super year due to what I've learned from Dr Wilson. I am also a paid subscriber to his newsletter for one reason...he gives me info I can't get anywhere else. If he doubled the price of his newsletter I wouldn't blink before I gave the OK to renew my subscription.
12 of 13 people found the following review helpful
Good Starter Book...
25 Mar 2005
Format:Paperback
Ralph Wilson could be fairly called an "international treasure". His web site and writings have guided many internet marketers to success and prosperity. He is widely consider to be one of the true "good guys" on the net. He has earned that respect.
This book, however, is best called a "newbie" book. Good basic information, but not something that is going to excite or benefit the person who is already beyond the basics.
If, however, you are just starting to dip your toes into the wild ride called "internet marketing", then this book will get you off to a good start.
This book, however, is best called a "newbie" book. Good basic information, but not something that is going to excite or benefit the person who is already beyond the basics.
If, however, you are just starting to dip your toes into the wild ride called "internet marketing", then this book will get you off to a good start.
18 of 21 people found the following review helpful
More than just Internet Marketing, it's about Life Marketing
11 Dec 2001
Format:Paperback
Planning Your Internet Marketing Strategy is more than just about about Internet Marketing--it's about personal marketing. Within an hour of buying it, I bought a second copy to give to a friend who had recently lost his job as an engineer and wanted some advice on marketing himself.
Several things make Planning Your Internet Marketing Stratgegy unique. First, in contrast to so many books, it lives up to its premise. The first 21 chapters explore various aspects of creating an internet strategy. Each chapter ends with questions and things for you to think about and answer on paper. These chapters provide the meat and potatoes for you to pull together in the formal, written Internet Marketing Plan that you create in Chapter 22.
Second, Planning Your Internet Marketing Strategy is as much a resource guide as it is a friendly, extremely well-written guide. Each chapter contains numerous web site resources for you to explore as you read the book. This is one book you won't want to read in bed, (unless you have a laptop) because you'll be constantly tempted to check out a recommended web site.
The field of Internet Marketing has spawned a slew of self-styled experts. Dr. Ralph F. Wilson is not a self-proclaimed expert new to the web. He has been involved since its inception. His knowledge is based on now only his own experiences but also the accumulated knowledge of the more than 9,000 articles that he has compiled are in his (website) database.
What I like best about Planning Your Internet Marketing Strategy is the way Dr. Wilson has synthesized great amounts of "classical" marketing theory with the vast amount of Internet-specific information he's learned while compiling his 9,000 article database. No other author can make such a claim. Because of his hands-on eperience, he's worth listening to.
The result is a "must read" for anyone interested in creating a web site that works...as well as anyone who is interested in a good, solid, readable introduction to marketing.
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