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Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice)
Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice)
Anne Gregory
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Book Description
Planning and Managing Public Relations Campaigns describes how to initiate and manage the development of a campaign, covering vital areas such as the role of PR organizations, starting the planning, research and analysis, setting objectives, publics and messages, strategy and tactics, timescales... Read More

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