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Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice) [Paperback]

Anne Gregory
4.0 out of 5 stars  See all reviews (1 customer review)
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Book Description

3 Jun 2010 PR In Practice

Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including:

the public relations function;

starting the planning process;

research and analysis;

setting objectives;

strategy and tactics;

timescales and resources;

evaluation and review.

Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.


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Product details

  • Paperback: 200 pages
  • Publisher: Kogan Page; 3 edition (3 Jun 2010)
  • Language: English
  • ISBN-10: 0749451084
  • ISBN-13: 978-0749451080
  • Product Dimensions: 23.1 x 15.5 x 1 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 229,112 in Books (See Top 100 in Books)

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Product Description

Book Description

Planning and Managing Public Relations Campaigns describes how to initiate and manage the development of a campaign, covering vital areas such as the role of PR organizations, starting the planning, research and analysis, setting objectives, publics and messages, strategy and tactics, timescales and resources and evaluation and review.

About the Author

ANNE GREGORY is one of the leading academics in public relations in the UK. She is Head of the School of Business Strategy and an assistant dean of the Faculty of Business at Leeds Metropolitan University. Before becoming an academic eight years ago, Anne spent twelve years in public relations practice, working both in-house and for consultancies. She is Consultant Editor of the PR in Practice Series and is the editor of Public Relations in Practice also in this series, published by Kogan Page.

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4.0 out of 5 stars Good book for beginners 12 Dec 2013
Format:Paperback|Verified Purchase
Served me well as a reference for academic essays - not as enjoyable to read as other books but still really helpful and easy
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Amazon.com: 3.0 out of 5 stars  1 review
3.0 out of 5 stars Useful Text 7 Oct 2010
By Amy Kweskin - Published on Amazon.com
Format:Paperback|Verified Purchase
I have adopted this book for the course I am teaching on Public Relations and Promotions. It is British English and focuses on non-profits but I think it will be OK with my American students.
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