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Planning and Managing Public Relations Campaigns: A Strategic Approach: A Step-by-step Guide (PR In Practice) [Paperback]

Anne Gregory
3.5 out of 5 stars  See all reviews (4 customer reviews)
RRP: 19.99
Price: 18.86 & FREE Delivery in the UK. Details
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Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice) Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice) 4.0 out of 5 stars (1)
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Book Description

1 Nov 2000 PR In Practice

Praise and Reviews

`Practical and easy to read...takes the reader step by step through each crucial stage of a campaign, covering all the vital areas`

SCOTTISH INDUSTRY & COMMERCE

Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including:

the public relations function;

starting the planning process;

research and analysis;

setting objectives;

strategy and tactics;

timescales and resources;

evaluation and review.

Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes.

By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.


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Planning and Managing Public Relations Campaigns: A Strategic Approach: A Step-by-step Guide (PR In Practice) + Effective Media Relations: How to Get Results (PR In Practice)
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Product details

  • Paperback: 192 pages
  • Publisher: Kogan Page; 2 edition (1 Nov 2000)
  • Language: English
  • ISBN-10: 0749429917
  • ISBN-13: 978-0749429911
  • Product Dimensions: 23.4 x 15.4 x 1.4 cm
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 330,824 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

'practical and easy to read...takes the reader step by step through each crucial stage of a campaign, covering all the vital areas' scottish industry and commerce

Book Description

Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes.

Inside This Book (Learn More)
First Sentence
Mention the words 'planning' or 'managing' to some people, particularly if they are creative, and they are immediately struck with horror. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

3.5 out of 5 stars
3.5 out of 5 stars
Most Helpful Customer Reviews
13 of 15 people found the following review helpful
4.0 out of 5 stars Excellent guide, read and reference tool 29 Mar 2001
By A Customer
Anne Gregory has provided one of the most comprehensive and valuable tools for PR practioneers and non-pr MD's and marketing managers alike. Provides all the know how to get a PR plan of the ground for new and established accounts/companies and for ongoing account management. I have just started a new position and found this book fantastic and invaluable.
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4 of 5 people found the following review helpful
4.0 out of 5 stars Excellent handbook 23 May 2003
This is a book everybody in the practice of public relations always should bring in their briefcase. Hands on and very well structured, Gregory manage to bring the best in a textbook as well as an "everyday guide" to communications planning. The weak side of it are the cases which not support the texts very well but can actually be total contradictions. Also it would be appropriate to add a chapter on communication techniques and how to use these in the planning process. I have used this guide in my daily work as well as when teaching graduate students and it works very well in both cases.
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20 of 28 people found the following review helpful
1.0 out of 5 stars Terrible 15 Oct 2002
By A Customer
Some of the statements in this book are so blindingly obvious to anyone with a nano-seconds experience in marketing that I actually bothered to read a few of them to my housemate for laughs, for example:
'The nature of the sector in which the organisation finds itself will profoundly influence the way public relations is conducted' (really, you're kidding!)
And DIAGRAMS (from the 1950's) showing what the blindingly obvious looks like too.
There are some anecdotal bits approaching interest once you've skimmed the first four chapters but generally this book I can only assume is designed to bore O level students into considering a career in accountancy.
Sorry to be so scathing but really, how can this be a best seller, it's awful!
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3 of 5 people found the following review helpful
5.0 out of 5 stars An invaluable guide to planning a PR campaign 23 May 2002
Despite having spent some 30 years in the PR business this book has still much to teach me. Within its pages lies a wealth of knowledge and experience written in a straightforward and easily understood style. It provides an excellent reality check on whether the PR project or programme brief you have so lovingly crafted presses all the right buttons before implementation. The section on strategy deserves praise for its simplicity and clarity of thought. In short the PR student and PR professional will find this book invaluable.
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