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Pitch Yourself: The Most Effective CV You'll Ever Write. Stand Out and Sell Yourself [Paperback]

Mr Bill Faust , Mr Michael Faust
4.5 out of 5 stars  See all reviews (21 customer reviews)
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Book Description

9 Jan 2006

The most effective CV you’ll ever write.

The best interview you’ll ever give.

This revolution in the way we sell ourselves in CV and at interview is based on the Elevator Pitch concept and has now been endorsed and recommended by over 40 of the world's leading business schools and universities, from Kellogg to Columbia in the US, from Insead to London Business School in Europe and from Otago to Sydney in Asia-Pacific.

The Elevator Pitch prioritises who you are and how you work, the qualities that you are employed for, rather than what you did and where you worked, your past, which is the emphasis of a traditional CV. The Elevator Pitch shifts the focus from your perspective to the employer’s perspective and from the past to the future.

It's a way of presenting yourself that makes more sense to the employer, and allows you to sell yourself more effectively. It's a way of writing a CV and preparing for interview that will vastly increase your chances of getting the job.

Employers now are focused very much on competencies as a way of deciding who to employ. This is the book that shows you have to bring your competencies to the forefront. In a time when there are far more graduates than top class graduate jobs, standing out from the crowd is vital. This is the book to show you how.

The second edition incorporates feedback from the authors' global seminar and lecture program, meetings with careers advisors at these institutions as well as helping hundreds of people create their job winning CVs.


Frequently Bought Together

Pitch Yourself: The Most Effective CV You'll Ever Write. Stand Out and Sell Yourself + Job Hunting 3.0: Secrets and skills to sell yourself effectively in the modern age + The Interview Question & Answer Book: Your Definitive Guide to the Best Answers to Even the Toughest Interview Questions
Price For All Three: 27.92

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Product details

  • Paperback: 176 pages
  • Publisher: Prentice Hall; 2 edition (9 Jan 2006)
  • Language: English
  • ISBN-10: 0273707302
  • ISBN-13: 978-0273707301
  • Product Dimensions: 15.4 x 23.2 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Bestsellers Rank: 68,105 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description


"... a good guide" - The Guardian, July 2006

From the Back Cover

[Back cover]


"Clear, concise and compelling – Pitch Yourself drags the traditional CV kicking and screaming into the 21st century. It’s essential reading.”

Harvey Nash/FirstPersonGlobal


 "A CV revolution. It’s guaranteed to land you that interview.” Cosmopolitan


"Not only a way to live with competencies in recruitment but also a way for candidates to make the best of them in attempting to secure a job.”
Financial Times

"One of the best investments that you could make in your career progression."
Graham Hastie, London Business School



Pitch Yourself will transform the way you sell yourself. It’s a step-by-step practical guide that helps you work out what makes you different and develops this into your unique pitch – the basis of the best CV you’ll ever write and the best interview you’ll ever give.


Pitch Yourself shows you how to:

·         Answer the employer’s most important question “What do you offer us?”

  • Differentiate yourself at every step of the recruitment process, including the application stage, in order to get you short listed
  • Prioritise who you are and how you work - these are the qualities you are employed for
  • Prove you are the best person for the job by showcasing your benefit to your next employer
  • Move your focus from your past to your future performance, and from your perspective to your employer’s perspective, enabling you to speak their language
  • Get the job you really want


Pitch Yourself is internationally acclaimed and endorsed by many of the world’s leading universities and business schools. It talks the language of recruiters and employers  – and it’s proven to work.



[front flap]


“A straightforward, clear and concise read. Not only do you gain a true insight into your capabilities, but also you gain an effective format that will work for both you and your potential employer."

 London Evening Standard


“CVs are a two dimensional representation…. Pitch Yourself transforms this representation into a three dimensional, holistic person whom a recruiter can ‘see’ working within their organisation.”

Anna Keelan, Tanaka Business School, Imperial College, London, UK


“A truly unique way to differentiate oneself on a hiring manager's desk.”

Roxanne Hori,  MBA Director NW University, Kellogg School of Management, US


“…. written in a language employers understand… and is proven to work”

The Guardian



[back flap]


About the authors


Michael Faust and Bill Faust brought over 30 years of senior marketing experience with blue chip organisations to the world of recruitment and have dragged it into the 21st century, getting under the skin of how to develop and manage one’s career. The result is this internationally acclaimed book.


Bill criss-crosses the world as a guest speaker on Pitch Yourself at many of the leading business schools across the world. He has lived and worked in London, Paris, Istanbul and Sydney for companies such as a GE Capital to Bates Advertising Agency Group in senior marketing roles.


Michael is realising his dream, having been an entrepreneur trapped in a corporate body, and is now a co-founder of a franchised training company, OurOdyssey, with global aspirations. Previously he has led major change initiatives, was the MD of the UK’s largest independent travel agency, held influential positions across the European dotcom market and worked in both advertising agencies and client companies from Saatchi & Saatchi to Dell.




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Customer Reviews

Most Helpful Customer Reviews
9 of 9 people found the following review helpful
5.0 out of 5 stars Get it right first time 31 July 2006
This book was practical with just one objective to get you the job you want. It did just that for me. Like most of us I was using effectively the same CV I had been using since leaving university and had not given the process any thought since. The book made it possible for me to breakdown the recruiting process into building blocks. I could critically analyse each stage and take a measured approach to answering the employer's question: What do you offer me? I would suggest, if you are serious about getting yourself to the top of the short list for interview before the next candidate, get a copy of this book.
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5 of 5 people found the following review helpful
5.0 out of 5 stars No Brainer - not worth not having 30 Oct 2007
What can I say, I bought this book recently and rewrote my CV and sent it off to a number of companies. Previously I hadn't had many replies but having changed my CV and my outlook due to this book i got offered every job I applied to. Can't argue with that - well worth the price.
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4 of 4 people found the following review helpful
5.0 out of 5 stars Best choice if you're career minded 30 Oct 2008
I bought a copy of this book 2 years ago when one of the writes spoke at Leeds University. It's been my career bible every since. Constructing your career DNA is THE most useful task that any person who wants a successful career can do. It takes a long time, but once you have your own collection of standardised experiences matched with competencies, your ready to go. When customising a cv to each job you apply for, it's jsut a matter of copying and pasting the appropriate sentence/paragraph you've made earlier. You just update this DNA as you go so each time you come to writing a new cv, you're all set.

Oh and I HIGHLY recommend using the formats of the cv's that are given as an example, especially the personal statement element. It's secured me two good jobs so far.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Personal core competence model for the masses 12 July 2008
By Andy Millward VINE VOICE
Having recently met Bill Faust, I can tell you he is totally passionate about his concept - which those with a business education will tell you is basically a translation of the principles of core competency and transferrable skills to the context of an individual competing in the jobs market. It focuses your attention on what you are really good at and where you can demonstrate that expertise. By so doing, you can work laterally to develop opportunities where previously you saw none (or worse, never looked at all), and vertically as a complete end-to-end process for negotiating your place in the hierarchy of an organisation.

I put it to Bill via email (though he has yet to reply) that the career DNA bank technique should also be applicable to those wishing to change career by enabling them to recognise where their skills might be used to leverage greater career fulfilment and satisfaction.

The weakness with these techniques is that they are only as good as the individual and how comprehensively they apply they extract and apply the knowledge. Like all self-help books, those who gain greatest benefit would have achieved just as highly using other techniques proposed by other authors, but that would be a churlish critism. Bill's evangelism on the subject of self-marketing is well-placed, since maintaining a positive attitude and being brutally honest are skills from which anyone can gain in abundance.
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2 of 2 people found the following review helpful
By Bob
I purchased this book thinking, "I'll Give it a go" but seriously credit to the authors Bill and Michael Faust.

The book is fantastic, it offers the reader an insightful perpective on Who they are and how they work. The best part is all of, this is done with a set of easy to follow exercises.

The net result is a greater understanding of yourself and your competencies for a prospective employer. Don't just go for any job, choose the one that's right for you.

This is book is a well kept secret that needs to get out!
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1 of 1 people found the following review helpful
5.0 out of 5 stars great investment 10 Nov 2011
This book has paid off already - it has revolutionised the way I format my CV. Very thought-provoking and with useful sample CVs also provided. A very good purchase and easy to read
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1 of 1 people found the following review helpful
Format:Paperback|Verified Purchase
This book is extremely well written and has helped me immensely. It provides a clear understanding in a concise way. The career DNA bank is a unique way of amassing relevant examples, tailoring the CV to the company you are applying for.
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1 of 1 people found the following review helpful
I purchased this book as it was recommended by a friend whom I approached for career advice.

The book is easy to understand and comes with diagrams to explain the main points although some of actual terminology in the diagrams is not completely defined. The book takes you through a analysis of your current experience and skillset. This enables you to construct a personal promise which makes it easy for someone with only 30 secs to scan your CV, to get a picture of what you offer. From this they will know what you do and why you should be the person to interview which is the only purpose of a good CV by the way. The book breaks down the process of constructing a cv by getting you to define your skills in each job you have done and then analysis them to see if you have common grouping of skills which it calls "transferable assets". These can then be used to tailor your cv for the relevant job advert by making sure you match their "corporate promise", and job specifications. Most companies hire people who are a match to their organisation's goals and corporate skillset, so that they help move them closer to their corporate ambitions. This analysis is also useful once you get to interview and beyond as you will have understanding of your skillset so can easily answer tough questions.
It includes examples of a cv's from people including Ken Livingstone, Mayor of London.
A good read and gave me something to focus on when making my cv stand out.
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Most Recent Customer Reviews
5.0 out of 5 stars In mint condition
The book is in great condition. Excellent read for those serious in getting ahead the rat race. It is for those who has focused career though. Read more
Published 5 months ago by Hendy
5.0 out of 5 stars Brilliant!
This is probably one of the best books out there on CV writing. I have used it and passed it on to friends. I do not know anyone who has not benefited from it. Read more
Published 5 months ago by MISS CHANDNI VARMA
5.0 out of 5 stars Great book and helped me
I bought this book during my MBA for applying to some jobs because I am always struggling to write a good CV. It has changed. My CV started to become better. Read more
Published 7 months ago by M. Zerman
5.0 out of 5 stars A Quick Overhaul for Any Resume
I had the absolute pleasure of attending a seminar led by the author of "Pitch Yourself". Faust's charisma and interesting approach to developing a CV encouraged me to invest in... Read more
Published 10 months ago by RHH
5.0 out of 5 stars It works
This book is different. It works.

It helped me write a cv that is short and sells me well.

I've given this book as a gift several times.
Published 18 months ago by Clarke
5.0 out of 5 stars A journey to remember
"Pitch Yourself: The Most Effective CV You'll Ever Write. Stand Out and Sell Yourself" is a very insightful book that explores unique approaches to impressing a potential employer... Read more
Published on 3 Mar 2012 by Asha
2.0 out of 5 stars Not good enough
This book is almost 160 pages on how to write a CV and has very little information on how to write the cover letter. Read more
Published on 15 July 2011 by Tim
3.0 out of 5 stars An intense and helpful read
A helpful but one-sided book about how to create a 'modern' CV. Has a really good approach but can often get overly complex in describing what are fundamentally simple methods. Read more
Published on 14 May 2010 by TS
5.0 out of 5 stars Great stuff
Really easy to read and rather useful.

Been producing my own databank, yet to put my elevator pitch into practice though
Published on 18 Dec 2009 by M. Gowribalan
3.0 out of 5 stars average book
It hepls you to understand in breaking your whole career down into the smallest parts but as from that i would recommend a sheet from the careers office listing powerful words to... Read more
Published on 3 May 2009 by Mr. Kaldev S. Sidhu
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