Start reading Pitch Invasion on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.

Try it free

Read books on your computer or other mobile devices with our FREE Kindle Reading Apps.

Pitch Invasion: Adidas, Puma and the Making of Modern Sport: "Adidas", "Puma" and the Making of Modern Sport [Kindle Edition]

Barbara Smit (Author)

4.7 out of 5 stars See all reviews (6 customer reviews) |

Print List Price:	�11.99
Kindle Price:	�9.49 includes VAT* & free wireless delivery via *Amazon Whispernet*
You Save:	�2.50 (21%)
Unlike print books, digital books are subject to VAT.
	This price was set by the publisher

Length: 320 pages
Don't have a Kindle? Get your Kindle here.

	Amazon Price	New from	Used from
Kindle Edition	�9.49	--	--
Paperback	�8.39	--	--
Show # more paperbacks
Show fewer paperbacks

Product Description

Metro

Destined to be one of the sports books of the year ... Like Dynasty rewritten by Le Carre.

Product Description

Unlacing the story of how sport became so full of money �

Today, sport is big business, and Adidas and Puma are two of the biggest global brands, paying stars, clubs and competitions to wear their label, dominating everywhere from football pitches to magazine pages. This is the incredible story of how the rivalry between two brothers turned sport into an industry.

Pitch Invasion also tells the tales of some of the greatest sportsmen of all time, revealing the Pele pact, Boris Becker�s unfortunate contribution to the demise of Puma, and just how Adidas helped Mohammed Ali win his biggest fight. Reaching right up to today�s world of multibillion-dollar corporations, looking at how the arrival of Nike affected the pitch and the significance of Adidas�s recent takeover of Reebok, this is an incredible sporting drama of competition, greed, bribery, passion and shoes.

See all Product Description

Product details

Format: Kindle Edition
File Size: 1059 KB
Print Length: 320 pages
Publisher: Penguin (2 Aug 2007)
Sold by: Amazon Media EU S.� r.l.
Language English
ASIN: B002RI93WY
Text-to-Speech: Enabled

Average Customer Review: 4.7 out of 5 stars See all reviews (6 customer reviews)

Amazon Bestsellers Rank: #151,207 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Would you like to give feedback on images?

More About the Author

Discover books, learn about writers, and more.

› Visit Amazon's Barbara Smit Page

What Other Items Do Customers Buy After Viewing This Item?

The Ball is Round: A Global History of Football by David Goldblatt Kindle Edition
4.7 out of 5 stars (13)

�13.99

Why England Lose: And other curious phenomena explained by Simon Kuper Kindle Edition
3.8 out of 5 stars (37)

�4.99

› Explore similar items

Tag this product

(What's this?)

Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items.

Customer Reviews

5 star

4 star

3 star

2 star

1 star

6 reviews

4.7 out of 5 stars

Write a customer review

Most Helpful Customer Reviews

7 of 7 people found the following review helpful

unputdownable 13 Jun 2006

By Pascal

Format:Paperback

Not a sports fan by essence, I picked Pitch Invasion up after reading the jacket. I have not been able to put it down since.

Extremely well researched, well written, it reads like a good fiction book. An interesting description of the second world war period, it describes the ascent of money in the sports world in a very detailed way. A business and history book at the same time, I highly recommend it.

Comment |

Was this review helpful to you?

Yes

3 of 3 people found the following review helpful

how sports marketing was created 13 Aug 2009

By Babol

Format:Paperback

for sports lover wanting to have an historical journey through sports history and wanting to see the dark side of marketing

Comment |

Was this review helpful to you?

Yes

2 of 2 people found the following review helpful

Really interesting, great read 7 Jun 2010

By Mr. C. Coe

Format:Paperback

When I picked this up I didn't know what to expect. Some books of this type can be very boring and simply a chronicle of events.

This book is well written and covers alot of history in a relatively small number of pages. The history is interesting, and made accessible by the author.

If you have any interest in history/sport/business or either company, I really would recommend this book.

Comment |

Was this review helpful to you?

Yes

› See all 6 customer reviews on Amazon.co.uk

Write a customer review

Would you like to see more reviews about this item?

› Go to Amazon.com to see the review

Was this review helpful? Let us know

Most Recent Customer Reviews

all very good

I m very satisfied. All the parameters have ben accomplished. Perhaps, I would like to know more about the conditions of the book

Published on 22 Dec 2009 by Marco Impiglia

Just About

My biggest gripe with this book is the fact that its fact,followed by fact,followed by fact. For me,It read like a timeline. Not what i was looking for at all.

Published on 18 Jun 2009 by Martia HOWLEY

Wonderfull author

Barbara Smit truely is a wonderfull author her book is intresting, entertaining and i read it with the biggest pleasure. Read more

Published on 30 May 2006 by Karen

Popular Highlights

(What's this?)

business dwindled in the fifties, some of Joe Fosters heirs set up another company that came to be known as Reebok and teamed up with distributors to spread it beyond England. In 1979, Paul Fireman, an entrepreneur in Boston, acquired the rights for the United States. &quote;

Highlighted by 3 Kindle users

when they were told that they would be wearing Adidas at the next World Cup in 1954, none of them thought of asking for an endorsement fee. &quote;

Highlighted by 3 Kindle users

In line with Havelanges promises, more Coke dollars were invested in football academies that were set up in developing countries to grow them as footballing nations, supported by European trainers and physicians. &quote;

Highlighted by 3 Kindle users

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }