- Paperback: 416 pages
- Publisher: Allen Lane (25 May 2006)
- Language English
- ISBN-10: 0713998881
- ISBN-13: 978-0713998887
- Product Dimensions: 22.8 x 15.2 x 3.2 cm
- Average Customer Review: 4.7 out of 5 stars See all reviews (6 customer reviews)
- Amazon Bestsellers Rank: 27,313 in Books (See Top 100 in Books)
Pitch Invasion
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More About the Author
Product Description
Metro
Destined to be one of the sports books of the year ... Like Dynasty rewritten by Le Carre.
Product Description
Unlacing the story of how sport became so full of money. Today, sport is big business, and Adidas and Puma are two of the biggest global brands, paying stars, clubs and competitions to wear their label, dominating everywhere from football pitches to magazine pages. This is the incredible story of how the rivalry between two brothers turned sport into an industry. It all began in the 1920s, when Adi and Rudi Dassler started a shoe business in a small German town. It was an instant success, but soon personal rivalries began to pull the two brothers apart, and by the end of the Second World War it was outright warfare. Forced to split the company between them, Adi and Rudi not only split their family and their hometown, but went on to divide retailers, sportsmen and countries for the next five decades with their rival brands: Adidas and Puma. Charting the story of how these businesses revolutionized the world of sport - exploiting advertising, influencing fashions and following the money at every turn - "Pitch Invasion" also tells the tales of some of the greatest sportsmen of all time, revealing the Pele pact, Boris Becker's unfortunate contribution to the demise of Puma, and just how Adidas helped Mohammed Ali win his biggest fight. Reaching right up to today's world of multibillion-dollar corporations, looking at how the arrival of Nike affected the pitch and the significance of Adidas's recent takeover of Reebok, this is an incredible sporting drama of competition, greed, bribery, passion and shoes.
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Most Helpful Customer Reviews
7 of 7 people found the following review helpful:
5.0 out of 5 stars
unputdownable,
By Pascal "French business bookworm" (Paris, France) - See all my reviews
This review is from: Pitch Invasion: Adidas & the Making of Modern Sport (Paperback)
Not a sports fan by essence, I picked Pitch Invasion up after reading the jacket. I have not been able to put it down since.
Extremely well researched, well written, it reads like a good fiction book. An interesting description of the second world war period, it describes the ascent of money in the sports world in a very detailed way. A business and history book at the same time, I highly recommend it.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Really interesting, great read,
By
This review is from: Pitch Invasion: Adidas, Puma and the Making of Modern Sport (Paperback)
When I picked this up I didn't know what to expect. Some books of this type can be very boring and simply a chronicle of events.
This book is well written and covers alot of history in a relatively small number of pages. The history is interesting, and made accessible by the author. If you have any interest in history/sport/business or either company, I really would recommend this book.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
how sports marketing was created,
By Babol "b" (Lyon, France) - See all my reviews
This review is from: Pitch Invasion: Adidas & the Making of Modern Sport (Paperback)
for sports lover wanting to have an historical journey through sports history and wanting to see the dark side of marketing
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