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Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network Paperback – 1 Oct 2012


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Pinterest Power:  Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network + Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
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Product details

  • Paperback: 240 pages
  • Publisher: McGraw-Hill Professional (1 Oct. 2012)
  • Language: English
  • ISBN-10: 0071805567
  • ISBN-13: 978-0071805568
  • Product Dimensions: 15.5 x 1.5 x 22.9 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 157,675 in Books (See Top 100 in Books)

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2 of 2 people found the following review helpful By RosieL on 21 May 2013
Format: Paperback Verified Purchase
A really well written and informative book. I had started to use Pinterest before reading it but this book helped me take it to another level.
Particularly good because you can read real life stories of businesses who use social media. Always good for picking up tips and sometimes you get that "why didn't I think of that?" moment!
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5 of 6 people found the following review helpful By Holly on 17 Dec. 2012
Format: Kindle Edition
I read a lot of business and marketing books, especially those on how to use social media for business. And as someone who helps authors build their online platform using social media, I get asked a lot about Pinterest. It's a site that I've been talking about all year long, so I'm thrilled to finally have a solid marketing book I can recommend that focuses on Pinterest.

This is an excellent book for all experience levels: whether you've been using Pinterest for months or you're just getting started, and whether you have extensive online marketing experience or you're new to the world of social media marketing. This book focuses on the use of Pinterest for all types of businesses and organizations, and it provides specific examples for how to use the site.

You'll learn how Pinterest can be of use to service-based businesses, product-based businesses, and nonprofits. If you're an eBay seller, an Amazon author, or an Etsy seller, you'll learn how to integrate Pinterest into your marketing efforts. You'll also learn how to use Pinterest for your school, your church, your local sports team, or your community or government organization. This book provides clear examples on how all types of businesses and organizations can use Pinterest.

Pinterest Power will also show you how to run contests on Pinterest, how to drive traffic to your Pinterest profile, and how to drive traffic from Pinterest to your own website. It also provides suggestions for an integrated marketing approach, and explains how to add Pinterest to your online marketing strategy. You'll learn the difference between camptaigns and tactics, and how you can run marketing campaigns using Pinterest.
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Format: Paperback
This book provides several good tips to turn Pinterest into an effective markting tool. Interesting topics include: strategy for social contagion, pin tips and contests and driving and growing pinterest traffic. In addtion, However, for advanced SEO techniques, Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance is a good SEO book for cross-reference when building your business website. It teaches you how to implement on-page, off-page and server-side optimization to boost up the SEO competency of your website. For example, it teaches the readers about how to implement tactical link building to become the center of an authoritative hub and deploy facet navigation and page segmentation. It also shows the readers how to avoid duplicate content, the tactics to deploy 301 redirect, and the SEO practices of exception handling and the adoption of custom 404 error page to increase visitor retention rate, and how to increase content / code ratio as well as the programming techniques to boost the web performance. The benefits won't just stop here. It also presents plenty of tips for email marketing. It teaches you how to increase open rate, subscribe rate, CTR and conversion rate by tweaking critical email elements. Also, the book lists out on the most important metrics to watch for in your email campaign and how to interpret these metrics and optimize the email elements accordingly In addition, it demonstrates the tips for the experiment design for your email campaign for further improvement on the critical email elements.Read more ›
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1 of 2 people found the following review helpful By @shelbyart on 11 May 2014
Format: Kindle Edition Verified Purchase
This book answers many of the mysteries surrounding Pinterest, in an easy to read and implement format. It has practical examples & the authors give you many ideas about how to get your boards looking amazing but also driving traffic to where it needs to be directed!
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0 of 1 people found the following review helpful By Esther on 14 Feb. 2015
Format: Paperback Verified Purchase
I have been using pinterest for a while now, but I don’t really know its importance or what it can do to help with my working from home opportunities until I bought a book titled ” Pinterest Power by Jason Miles and Karen Lacey. It was from this book that I discovered the power of what pinterest can do that will help your business to grow and the reasons why I need to market my business with Pinterest. Some of the things that I learnt and which has helped me to sell and make friends on Pinterest are: How to exploit the social media giant for unlimited FREE traffic without spending more than 5 minutes ‘on-site’. Why Pinterest should be your primary social market and how it will easily outperform all other campaigns combined!The powerful, fail-proof method of automating your social marketing campaigns so you can siphon traffic 24 hours a day, effortlessly!Why you should never pay for social advertising again and how you can eliminate all paid advertising while claiming your share of responsive traffic from the leader in the social game. How pinterest takes advantage of the new way of discovery on the internet, through friends and trusted resources as opposed to impersonal search engines.
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