I'm pretty sure if you like their music you'll like/love every song on this album, one more than another but they're all amazing songs on an(other) amazing album.
I do feel as if the album (in general) is a bit softer (more open to a wider public) compared to previous songs. At least that's how I felt when listening to the songs for the first times.
I wish more people realized this but music should be more than listening to some sounds, and that's just what The Birthday Massacre does; you experience their songs, they contain a (fantasy) atmosphere. It's hard to describe how amazing this music can be to someone (me), but if it can be as amazing to someone else (you), that person (you) doesn't want to miss out on this.
If you like this kind of music get it, there's simply no other band comparable with The Birthday Massacre, which seems to be rare in these days of (commercial) music.