Medical sociologist Gayle A. Sulik reveals the hidden costs of the pink ribbon as an industry, one in which breast cancer functions as a brand name with a pink ribbon logo. Based on historical and ethnographic research, analysis of awareness campaigns and advertisements, and hundreds of interviews, Pink Ribbon Blues shows that while millions walk, run, and purchase products for a cure, cancer rates continue to rise, industry thrives, and breast cancer is stigmatized anew for those who reject the pink ribbon model. Even as Sulik points out the flaws of "pink ribbon culture", she outlines the positives and offers alternatives. The paperback edition includes a new Introduction investigating recent funding controversies and a color insert with images of, and reactions to, the pinking of breast cancer. (Anti-Cancer Research, Jan 2013
About the Author
Gayle A. Sulik MA, PhD
is an independent social science researcher, writer, and health advocate affiliated with the University at Albany (SUNY). She was a 2008 Fellow of the National Endowment for the Humanities for her research on breast cancer culture.