I know everyone says 'ghd's are the best', and although I have not tried many, I think they are great. My sister and I are twins and have the same hair type, naturally curly but always looking dry frizzy. She has had ghd IV straighteners for about a year and the difference between her hair and mine both straightened was much better. I have had Nicky Clarke straighteners for years and am afraid they are on their last legs (although they were good in their time), so I purchased the ghd's (reluctantly because of the price), but now I have smooth straight shiny hair! a first ever for my hair, and much quicker to straighten than previous. And adding the curls with the straightener leaves my hair shiny and curly, better than my natural curls. Go on spoil yourself, I did and am loving it, now I love my hair !