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Pimp My Site: The DIY Guide to SEO, Search Marketing, Social Media and Online PR [Paperback]

Paula Wynne
4.1 out of 5 stars  See all reviews (17 customer reviews)
RRP: 12.99
Price: 9.09 & FREE Delivery in the UK on orders over 10. Details
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Book Description

9 Dec 2011
A complete course in do–it–yourself digital marketing in 14 bite–sized lessons The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do–it–yourself toolkit structured as a fourteen–day course. Rather than fry readers′ circuits with a lot of jargon–heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award–winning online entrepreneur, takes a show–and–tell approach. Her step–by–step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site , offers much for beginners and advanced users alike. Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success An excellent do–it–yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know–how Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more

Frequently Bought Together

Pimp My Site: The DIY Guide to SEO, Search Marketing, Social Media and Online PR + 50 Ways to Make Google Love Your Website + Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
Price For All Three: 25.03

Buy the selected items together


Product details

  • Paperback: 274 pages
  • Publisher: Capstone (9 Dec 2011)
  • Language: English
  • ISBN-10: 0857082426
  • ISBN-13: 978-0857082428
  • Product Dimensions: 20.6 x 16.8 x 2.3 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Bestsellers Rank: 196,702 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, is also the bestselling author of Create A Successful Website and Pimp My Site.

She is the Founder of Remote Employment, an online job board dedicated to remote and home working.

Paula recently launched iHubbub, [www.ihubbub.com] a home business social network for start ups, freelancers, authors, remote and home based workers to connect, network and engage to support each other.

Paula runs workshops and training courses to help web start ups create a successful website and to help the optimise their site with SEO and Keywords as well as promoting their site with PR.

See more details at http://www.paulawynne.com

Product Description

Review

‘easy to read, understand and implement’ Irish Tatler ′Her step–by–step descriptions are concise and in plain English, each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices.’   (Flybe, January 2012) ‘…a solid introduction to getting the most from your website.’ (PC Utilities, February 2012) ‘The advice is practical, written in plain, jargon–free English, and useful whether you are a total novice or more experienced.’   (The Market, March 2012) ‘This DIY guide will become a golden reference book and desk buddy for the online opportunist.’ (entrepreneurcountry.com, february 2012) This guide offers some practical, useful advice pitched at a level that requires only a basic understanding of digital marketing.’ (Financial Adviser, March 2012)

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

Most Helpful Customer Reviews
3 of 3 people found the following review helpful
2.0 out of 5 stars Wishy washy and incomplete 6 Nov 2012
By KatieM
Format:Paperback|Verified Purchase
I am no expert in digital marketing and bought this book to try and fill some of the gaps in my very basic knowledge. Pimp My Site is written engagingly enough but I find that it offers a very vague approach to SEO and PPC. If you were using this so set up a campaign from scratch I think it would ask more questions than it would answer, a more in depth look at Google Ads and SEO would be more useful. The discussion on SEO is particularly woeful and doesn't explain just how much work goes into backlinking and content marketing to be effective.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Loads of ideas to improve your site. 11 May 2012
By Tristan
Format:Paperback
I don't read many books, and when I do, it takes me ages, but I persevered with this one and read it bit by bit on the loo which is where I read books. I really looked forward to finding out more about social media and online marketing in general.

There is so much great practical info, resources in here that I would recommend having a highlighter pen in between your pages so you are ready to highlight all the great links and resources either at a later date or straight away. That is what I did, also bend the corners of the pages so you find them even easier.

I think for most people, including me, this book is full of great ideas for us to do. I read one review here that was incredible harsh and obviously this person must have been the top expert in the world as he found nothing new he said. Well I certainly did find lots of great stuff.

If you don't know where to start with promoting your site, this is a fantastic place to do so!!
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4 of 5 people found the following review helpful
4.0 out of 5 stars Heaven sent! 5 Feb 2012
Format:Paperback
If you ever find yourself wishing upon a star for a book about making your website be the best it can be, you've found the right star in Paula Wynne.

She has hit the nail on the head with this easy to read, easy to understand, and easy to implement, guide for SEO, online PR and marketing.

As a self employed actress, money is tight at the best of times; I can't afford to pay someone else to update my website as frequently as it needs. I need to be able to do it, I need to gain the skills to keep my online presence up there in front of the right people, and as the industry moves more and more into technology, I need to remain in the forefront of people's minds, not just on the internet but all over it! And there are `skills a plenty' in this book! Everything I could ever wish to know.

This book is a must have on the desk of any self employed person who uses the internet as a source for work. Buy it now!
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5.0 out of 5 stars Great Book for new website owners 31 July 2013
Format:Kindle Edition|Verified Purchase
I love this book, has everything you need and not too wordy. I bought both the audio and book form and treated it like a mini training course. I have listened to the book and have learned loads already about long tail key words, funny you'll find you know more than you realise just understanding the terminology. As users we use this stuff without thinking. I'm now using the book to revisit the tools mentioned to see how well my site is working. A few people did comment on the readers voice for the audio book and I have to agree its not my favourite thing, but it doesn't take away from the advantage of multi sensory learning which suits me. I personally think this book helps with websites (obviously), your social networking profiles and blogs. The book is done from a marketing angle as that is the authors background and I found this was very helpful.
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5.0 out of 5 stars SEO bible 29 April 2013
Format:Paperback|Verified Purchase
very clear and easy to read - I ended up buying it on kindle and a hard copy, as it has become my SEO bible.
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4.0 out of 5 stars Good practical advice 13 Jan 2013
Format:Paperback|Verified Purchase
Very good book, would recommend it. It has some great tips for people of all technical abilities, from beginners through to advanced talking about SEO and page titles. Link building and how to work with Google and get onto Page 1. At the back it also offers a reference section for definition of words. So, a good source of information and a book to have close to hand. I will read it again. [...]
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4 of 6 people found the following review helpful
5.0 out of 5 stars Pimp My Site Review 3 Feb 2012
Format:Paperback
Before reading Pimp My Site, I was very confused about what to do or what not to do with my site regarding, SEO, marketing and everything else that comes with having a website and promotion. However having read this fabulous book, I am no longer confused as Paula gives you ALL the steps to ensure that you get the most out of your site. Her book turns a tedious and arduous process into something fun and easy to use! Highly recommend the book as it is fully comprehensive and gives you a spot on road map on how to get from A to B. Thanks Paula
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4 of 6 people found the following review helpful
5.0 out of 5 stars A great resource! 6 Jan 2012
By Bonjour
Format:Paperback
I wish I'd had this when I first started my internet business, but even after running a website for several years now, I still found this a handy tool.
Written in an easy to understand way and ideal for those new to the internet. I haven't read Paula's other book 'Create a Successful Website' but expect it to also be a great tool together with this book for anyone starting out.
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