This is an urbane, witty and clever book that explores "Northerness" means ... or rather what "Northern Englishness" means.
I found it fascinating but wished Maconie had hopped north of the border to juxtapose the view of Scots to "oop norf" with those "dan sarf". ( I did at times say "being patronised by the Londoncentric media ... try living in Scotland, pal!" while reading it.)
(I was studying in Glasgow a few years ago and I overheard a middle-class southern girl ask a friend "do THEY like dogs". I resisted the urge to butt in and say "only when there is an "r" in the month." To this girl everything north of Oxford is a suburb of Mordor.)
Maconie's thesis is simple :- regionalism is rife in the worlds of media, politics and business; this leads to a small-minded southern mind-set and a reactionary northern response.
Maconie's most accurate and deservedly cruel lunge is at the media's obsession with London and the Home Counties. He is also commendably and unfashionably unafraid to bring in social class into his discussion.
(Notice how "Q.I." is always at pains not to patronise the developing world but Stephen Fry can label Scots as drunken yobs and Northerners as provincial.)
Some may be dissapointed by its middlebrow muddle:- is this a funny serious book or a serious funny book ? But that is to overlook the book's strength that you learn a lot without feeling you are being lectured at.
It does have its flaws though, primarily a feel of a sense of resentment towards the South rather than a real anger at the North's neglect by Northerners. In addition, while I sung "Ding dong, the Witch is Dead" when Thatcher resigned, I think Maconie's left-wing political views are as carefully though out as and, as predictable, as a reactionary, right-wing retired stockbroker's from Surrey.( Oops, that was a regional stereotype.) Yes, Maconie savages Militant ruled Liverpool but, all too often, north of the Watford gap self-interested, self serving rogues are voted in precisely because they wear a red rosette just as blue rosette wearing clowns like Boris Johnson are in the south. Yes, the Thatcherite era did lead to a savage and deliberate decimation of the British working class but the left showed an unforgivable lack of vision and leadership that made them vulnerable to old "milksnatcher".
But Maconie isn't a sentimentalist:- the North isn't porttrayed as perfect ... just as a neglected part of the UK with its own charm.
But overall, ecky thump! It' s reet champion, ower kid.I'm off to walk my whippet.
(Sorry, lads & lasses!)