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Pick Me: Breaking into Advertising and Staying There (Adweek Book)
 
 
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Pick Me: Breaking into Advertising and Staying There (Adweek Book) [Paperback]

Nancy Vonk , Janet Kestin
5.0 out of 5 stars  See all reviews (1 customer review)
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Pick Me: Breaking into Advertising and Staying There (Adweek Book) + It's Not How Good You Are, It's How Good You Want To Be + The Advertising Concept Book: Think Now, Design Later
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Product details

  • Paperback: 240 pages
  • Publisher: John Wiley & Sons; illustrated edition edition (13 Sep 2005)
  • Language English
  • ISBN-10: 0471715573
  • ISBN-13: 978-0471715573
  • Product Dimensions: 23.1 x 15.4 x 1.7 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 419,768 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Nancy Vonk
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Product Description

Product Description

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you′re a student or a young professional loaded with questions, this one–of–a–kind guide shows you how to land a job and how to thrive once you′re in and the pressure is on.

Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:

  • Is advertising right for me?
  • How do I build a killer portfolio?
  • How do I get an interview with the elusive creative director?
  • Should I accept an unpaid internship?
  • How do I find the right partner?
  • How do I beat creative block?
  • How do I avoid burnout?

Plus, fourteen industry superstars share their insights and explain how they broke into the business. You′ll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.

Forget the clichés this is advertising as it really is. If you′re hell–bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

From the Back Cover

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you′re a student or a young professional loaded with questions, this one–of–a–kind guide shows you how to land a job and how to thrive once you′re in and the pressure is on.

Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:

  • Is advertising right for me?
  • How do I build a killer portfolio?
  • How do I get an interview with the elusive creative director?
  • Should I accept an unpaid internship?
  • How do I find the right partner?
  • How do I beat creative block?
  • How do I avoid burnout?

Plus, fourteen industry superstars share their insights and explain how they broke into the business. You′ll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.

Forget the clichés, this is advertising as it really is. If you′re hell–bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.


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4 of 5 people found the following review helpful:
5.0 out of 5 stars Advertising, here I come!, 15 Sep 2005
This review is from: Pick Me: Breaking into Advertising and Staying There (Adweek Book) (Paperback)
Cool book. Of all the great stuff in it, the chapter by Brian Millar is really amazing.
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Amazon.com: 4.4 out of 5 stars (11 customer reviews)

16 of 19 people found the following review helpful:
5.0 out of 5 stars What a great book., 26 Sep 2005
By Luke Sullivan - Published on Amazon.com
This review is from: Pick Me: Breaking into Advertising and Staying There (Adweek Book) (Paperback)
I haven't even finished reading this book yet and am logging on to tell students, interns, and all people new to the ad biz, buy this book. Buy it even before you buy the one I wrote ("Hey Whipple, Squeeze This. - A Guide To Creating Great Ads"). I'm serious. Well, okay, buy this one first. But then buy TWO copies of "Hey Whipple."

4 of 4 people found the following review helpful:
2.0 out of 5 stars Lots of good advices but..., 7 Dec 2010
By Marie-Ève - Published on Amazon.com
This review is from: Pick Me: Breaking into Advertising and Staying There (Adweek Book) (Paperback)
Don't get me wrong, this is a nice book with lots of advices. The reason it scored lower is because I already read almost everything that was in it on ihaveanidea.org, in the 'Ask Jancy' section by Janet Kestin and Nancy Vonk. So you can imagine my disappointment when I started reading it!

4 of 4 people found the following review helpful:
5.0 out of 5 stars Has all the answers any junior creative could ask, 3 Dec 2009
By ThisGuy - Published on Amazon.com
This review is from: Pick Me: Breaking into Advertising and Staying There (Adweek Book) (Paperback)
This is basically an Q/A book written by two highly respected CDs along with several contributions from other members of the creative world. Along with the Q/A there are short stories about experiences, helpful advice as well as explanations of the real world of advertising. Its like sitting one on one with an old friend, some of the answers are funny and just comforting.
 Go to Amazon.com to see all 11 reviews  4.4 out of 5 stars 
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