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Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:
Plus, fourteen industry superstars share their insights and explain how they broke into the business. You′ll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.
Forget the clichés this is advertising as it really is. If you′re hell–bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.
Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:
Plus, fourteen industry superstars share their insights and explain how they broke into the business. You′ll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.
Forget the clichés, this is advertising as it really is. If you′re hell–bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.
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Most Helpful Customer Reviews
4 of 5 people found the following review helpful:
5.0 out of 5 stars
Advertising, here I come!,
This review is from: Pick Me: Breaking into Advertising and Staying There (Adweek Book) (Paperback)
Cool book. Of all the great stuff in it, the chapter by Brian Millar is really amazing.
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.4 out of 5 stars (11 customer reviews) 16 of 19 people found the following review helpful:
5.0 out of 5 stars
What a great book.,
By Luke Sullivan - Published on Amazon.com
This review is from: Pick Me: Breaking into Advertising and Staying There (Adweek Book) (Paperback)
I haven't even finished reading this book yet and am logging on to tell students, interns, and all people new to the ad biz, buy this book. Buy it even before you buy the one I wrote ("Hey Whipple, Squeeze This. - A Guide To Creating Great Ads"). I'm serious. Well, okay, buy this one first. But then buy TWO copies of "Hey Whipple."
4 of 4 people found the following review helpful:
2.0 out of 5 stars
Lots of good advices but...,
By Marie-Ève - Published on Amazon.com
This review is from: Pick Me: Breaking into Advertising and Staying There (Adweek Book) (Paperback)
Don't get me wrong, this is a nice book with lots of advices. The reason it scored lower is because I already read almost everything that was in it on ihaveanidea.org, in the 'Ask Jancy' section by Janet Kestin and Nancy Vonk. So you can imagine my disappointment when I started reading it!
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Has all the answers any junior creative could ask,
By ThisGuy - Published on Amazon.com
This review is from: Pick Me: Breaking into Advertising and Staying There (Adweek Book) (Paperback)
This is basically an Q/A book written by two highly respected CDs along with several contributions from other members of the creative world. Along with the Q/A there are short stories about experiences, helpful advice as well as explanations of the real world of advertising. Its like sitting one on one with an old friend, some of the answers are funny and just comforting.
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