Photography Business Secrets and over 2 million other books are available for Amazon Kindle . Learn more

Sign in to turn on 1-Click ordering.
Trade in Yours
For a 3.10 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Image not available

Start reading Photography Business Secrets on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More [Paperback]

Lara White
4.5 out of 5 stars  See all reviews (13 customer reviews)
RRP: 23.99
Price: 16.31 & FREE Delivery in the UK. Details
You Save: 7.68 (32%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 12 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Want it tomorrow, 28 Aug.? Choose Express delivery at checkout. Details


Amazon Price New from Used from
Kindle Edition 14.83  
Paperback 16.31  
Trade In this Item for up to 3.10
Trade in Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More for an Amazon Gift Card of up to 3.10, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Book Description

15 Mar 2013
Give your photography business an edge with these professional insights There are already more than 150,000 professional photographers in the U.S., according to Department of Labor statistics, and thousands of serious amateurs are continually seeking to become established. Whether yours is a new or long–standing photography business, you have plenty of competition. Lara White has collected the best advice from her popular photography business website,, into this guide for your reference. She covers establishing your brand, defining policies, setting prices, creating a marketing plan, networking, and a great deal more. Photography is a rapidly growing industry, placing both established and beginning photographers in tough competition for business Author Lara White runs a popular website teaching successful business strategies to photographers; this book collects and organizes valuable information to help newcomers get started and existing businesses grow Covers business fundamentals including establishing a brand, defining studio policies, setting pricing, creating a marketing plan, understanding your audience, networking, and effective social media marketing Provides proven tips for building a successful photography business Photography Business Secrets is packed with advice that can help your photography business succeed and thrive, even in today′s economy.

Frequently Bought Together

Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More + Setting Up a Successful Photography Business: How to be a Professional Photographer (Setting Up Guides) (331/3) + Start a Successful Photography Business in 34 Days: Actionable steps to plan a portrait or wedding  photography business, develop a brand, launch a  website, write a marketing plan & more.
Price For All Three: 38.32

Buy the selected items together

Product details

  • Paperback: 336 pages
  • Publisher: John Wiley & Sons; 1 edition (15 Mar 2013)
  • Language: English
  • ISBN-10: 1118488407
  • ISBN-13: 978-1118488409
  • Product Dimensions: 23.5 x 18.8 x 1.8 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: 147,439 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Discover books, learn about writers, and more.

Product Description


‘…an ideal book to take a look at if you are thinking of becoming, or have recently become, a professional photographer earning money from your work’ (ePHOTOzine, April 2013) ‘An often taken for granted, but crucial part of becoming a professional photographer. Sound advice, well delivered.’ (Digital SLR Photography, July 2013) “Including useful graphics, tables and photos, it’s an informative, honest book.” (What Digital Camera, January 2014)

From the Back Cover

A successful photography business is 20% photography, 80% business What sinks so many photo studios? It's not the quality of their work. It's failure to recognize they're running a business. That's why this book is not about planning a shoot, choosing lenses, or using Photoshop. It's the essential, no-nonsense guide to running your photography business. Lara White has a proven method for getting control of your business so it doesn't control you. Whether you're ready to step up from hobbyist to professional photographer or you're already in business and feeling overwhelmed, this photography course in a book will get you on track. Learn to: Choose your niche and your market Gain experience and build your portfolio Understand and craft the right photo business plan Cover critical accounting, legal, and insurance functions Develop your brand, identify the products you'll provide, and establish pricing Determine your photography marketing strategy and make sales Meet and exceed your clients' expectations Find more resources at to help your photography business succeed

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Customer Reviews

4.5 out of 5 stars
4.5 out of 5 stars
Most Helpful Customer Reviews
11 of 12 people found the following review helpful
5.0 out of 5 stars Priceless information 29 April 2013
Format:Paperback|Verified Purchase
I am a amatuer photographer, who is thinking about getting professional in photography and from watching and listening to all sort of discusions about photography, I heard a lot from very well known and established photographers that the cruel reality of photography today is, that you have to run it as a business and that it takes about 80% of your time and the creative part is only 20%. So I thought, there must be something to it, but really didn't pay a lot of attention to it, because, I am still a student and was rather practicing the craft and techniques of photography. Than one day I came across PhotoMint on Facebook, and it offerd just that, so I viewed the website and came across this book, so I decided that if everyone is saying so, I must start somewhere and I oredered the book.

I did not have any education on economics or business management of any kind before, so I started from scratch. I also did not read any books on running a business, but what I can say, is that when I was done reading Laras book, I had a much more clear picture about the reallity of running your own photography business. The book is written by Lara White, who is an established high end wedding photographer and runs her own business with her husband, but has also a very extensive background in non-profit executive management.

So what she offers in this book, are all her skills, all her mistakes, all her knowledge and experience, that she gaind in her carrer as a very succesful photogapher and business woman, and she offers it in a very readable and non technical way, that anyone can understand, even if you do not have any education in business management or economics, like i did't.
Read more ›
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
3.0 out of 5 stars Photography Business Secrets 31 Dec 2013
Format:Paperback|Verified Purchase
This is a very well written book by a photographer for photographers. It has beautiful photos to inspire you whilst reading the boring bits about business stuff.

The problem with this book is that it's American and much of the info relates to American laws and their taxation system. It would be a 5 star book if Lara White did a UK edition. The layout is clean and easy to follow with simply stunning photos.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
5.0 out of 5 stars This is a very well written and helpful book 6 Aug 2013
Format:Kindle Edition|Verified Purchase
This is a must for anyone considering becoming a wedding or portrait photographer. There is a real honesty that comes through - Lara White tells the story of her journey in professional wedding photography, including the impact on lifestyle of often having to work long and unsocial hours. She is completely willing to share all of her hard-earned insider knowledge. There are topics that really get you thinking, such as whether you want a business or a hobby and what you can realistically earn as a wedding photographer. The often overlooked business aspects of professional photography are covered well in the book.
There are of course other areas of photography where a living can be made, not covered in so much detail, which is fair enough, since there is a huge demand for wedding photography and it is perhaps the quickest way to 'sack the boss' and become a full-time professional.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
5.0 out of 5 stars wow. 1 July 2013
Format:Kindle Edition|Verified Purchase
This is seriously the most comprehensive tool for any photographer, from new starters to already big players. Just reading this book cause a complete rebranding of my business and the way I work. It's honestly the best book I think I have read so far about the business of photography. If you want to see what kind of change this book caused to my branding, google wealleans photography and take a look. My old branding was still monochrome, but with soft curved shapes and a fun vibe creaping in. It was hitting a market but not my ideal market. So, everything changed!

A* isn't even high enough!
Comment | 
Was this review helpful to you?
4.0 out of 5 stars very good book 15 July 2014
Format:Kindle Edition|Verified Purchase
Probably written more for the American market, but still a good read especially if you are a wedding photographer. Straightforward and simple to understand.
Comment | 
Was this review helpful to you?
Format:Paperback|Verified Purchase
I have never written a review for amazon, and I have ordered hundreds of books from here over the years, but this book is so good I felt like I had to share how good it really is! I have just finished reading this fantastic book. It is worth every penny. Yes, its by a wedding photographer, but Lara does keep the information current to other genres and gives plenty of examples to sports, pet and portraiture photography to name a few. It is full of tips and information on running your photographic company - marketing, pricing, creating a website and how to create a style / brand image amongst others. She runs a top Wedding Photography business in the US with her husband Geoff White. She also runs - a website/blog for professional photographers. I have learnt so much from this book and I am starting to implement many things into my business plan and I'm starting to get enquiries already. Highly recommended.
Comment | 
Was this review helpful to you?
4.0 out of 5 stars Worth a read... 4 Feb 2014
Format:Kindle Edition|Verified Purchase
Helpful and worthwhile... useful tome, can be dipped into whenever needed. Good to use when compared with other books on the same subject
Comment | 
Was this review helpful to you?
Would you like to see more reviews about this item?
Were these reviews helpful?   Let us know

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
First post:
Prompts for sign-in

Search Customer Discussions
Search all Amazon discussions

Look for similar items by category