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on 11 June 2012
When 2012 Photographer's Market arrived the postie thumped the door with it ... well not literally but it certainly sounded like it when it landed and on looking at it you can see why...
2012 Photographer's Market looks like a bible and apparently acts like one too - for photographers that is.

Opening this ultimate market research tool gives the photography reader a scratch patch to start a one year free online subscription to [...] to access updated market listings, easy to use searchable database of contacts for selling photographs to help student and freelance photographers to find the right market for their photography work, record keeping tools and professional tips and advice.

The advice doesn't stop at the online scratch card - the book dives straight in with listings, which feature groups of symbols that appear before each company contact. Scanning the symbols will help to quickly locate markets that meet your photography criteria.

Along with a fully comprehensive list for selling your photographs [more on this in a mo] this photography market-bible advices freelance photographers how to go about selling their work with all sorts of items covered such as copyright, contracts, rights and pay rates. And of course simple things like - how to get organised and where to start - which can be pretty daunting when you see the thumping big bible-book arrive!

It goes on to discuss how to run your freelance photography business explaining various submission procedures, formats, property release, stock lists, charging for your work, self-promotion and even small business taxes.

Before you get near the jam packed market listings [I did say more in a mo, but the mo is yet to come] you'll stumble upon ways to adapt and sell more of your freelance photography. This meaty chapter dissects selling yourself [as a freelancer photographer that is], building your brand, website and blog bits and bobs and staying focused on customer relationships.

A quick tweet or two about social media what and what-not and then you get `breaking away' and `breaking out' to help tried and tested freelancing photographers to explore new niches. Then some high flying professional photographers share their well-trodden recommendations with informative articles and inspiring interviews.

Phew ... now we get to the market!

Still lots more to say about this photography market guide. Read the full review on iHubbub ...
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on 2 May 2012
Half of this book is useful and the other half less so. It really is geared towards the US market with regard to selling your images. That said, the internet does compress the market somewhat. More details about the UK market would be very helpful.
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