First and foremost, I would like to appreciate the effort that has been put in by all the cast and crew of the film to make this film extremely watchable again and again and again...
Secondly, the performance given by Ms. Shilpa Shetty is laudable. I mean, she is such a treat to watch on screen. Even Abhishk and Salman have put in a wonderful performance.
Last but not the least, Revathi, the captain of the ship (sorry for using the cliché) has put in a lot of effort to make the film look simple, real, and stunning (at least to the Indian society). Of course, the mail plot of the film is inspired from the Hollywood flick Philadelphia. But the characterizations, screenplay are trailer-made for bollywood movie goers.
Despite the fate of this film at the box-office, i recommend the film to all. Though there is another film ( My brother Nikhil) based on the same AIDS concept, i think, Phir.. is better.