- Paperback: 192 pages
- Publisher: Kogan page; New edition edition (3 May 2007)
- Language English
- ISBN-10: 0749450002
- ISBN-13: 978-0749450007
- Product Dimensions: 18.1 x 12 x 1.5 cm
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Amazon Bestsellers Rank:
170,355 in Books (See Top 100 in Books)
- #55 in Books > Business, Finance & Law > Sales & Marketing > Product Management
- See Complete Table of Contents
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"humorous, well-argued and heartfelt call to action for marketers, brand managers and communications specialists." marketing "entertaining, intellectual, fun and useful. a new way of looking at, and asking questions about, the key elements in branding." mrs research "philosophy of branding is refreshingly witty and original." commerce and industry "will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking." european foundation for management development "refreshingly witty." brandrepublic.co.uk "uses philosophy to draw out a series of fundamental principles for the development and management of brands." journal of economic literature "the book is filled with pragmatic insights, summaries and braun's 'top tips' from the philosophers." professional manager "in fact the philosophy of branding makes for a playful, informative and thought provoking read." brand strategy "within minutes i was captivated by a witty, relaxed narrative, easy on the mind and impossible to put down." media week "there are some really challenging thoughts on some fundamental marketing realities here, and the book doubles as a pretty good "bluffer's guide" to philosophy as well." argent journal of financial services forum "a working familiarity with at least some philosophical ideas makes good sense for successful brand management, because ultimately brand management is the management of meaning" reference reviews, volume 21(8) emerald
—BrandRepublic.co.uk, March 2005
"Refreshingly witty."
--This text refers to the
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First Sentence
Heraclitus (c. 540-475 bc) was born at Ephesus, in what is now Turkey. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Heraclitus (c. 540-475 bc) was born at Ephesus, in what is now Turkey. Read the first page
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4.0 out of 5 stars
Interesting Read, 16 Aug 2010
By Annalaura Brown "positioning you to shine online" - Published on Amazon.com
This review is from: The Philosophy of Branding: Great Philosophers Think Brands (Paperback)
What do Socrates, Heraclitus, and other philosophers have to do with branding? At first you might think not much or you might find this very question to be a bit odd. However, they actually have more in common with each other than you might think. This clever, sometimes entertaining and thought provoking book seeks to educate the reader and to make you think about the connections that exist between the wisdom of the ages as taught by many famous philosophers and the concepts crucial to creating and maintaining a successful business brand. This quick read and relatively easy to understand guide makes a great guide for anyone who is in the process of creating or redesigning a business brand.
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